Association of Professional Rental Organizations (APRO)

Rent-to-Own 101

New to rent-to-own? Explore the basics to understand how it works and why it matters to millions of Americans.

Is Rent-to-Own Subject to APR?

Last Updated on April 29, 2026

Rent-to-own (also known as Lease-to-Own) is not subject to Annual Percentage Rate (APR) because it is not a credit-based loan and does not involve the extension of debt or interest under traditional lending laws.

What APR Means #

APR, or Annual Percentage Rate, is a measure used in traditional lending to express the cost of borrowing money over time.

It typically applies to:

  • Loans
  • Credit cards
  • Installment financing

APR reflects:

  • Interest charged
  • Fees associated with borrowing
  • The total cost of credit over time

Why Rent-to-Own Is Different #

Rent-to-own operates under a different structure than credit-based financing.

In a rent-to-own transaction:

  • There is no loan of money
  • There is no interest charged on a borrowed amount
  • There is no fixed debt obligation that must be repaid

Instead, the transaction is governed by a Rental-Purchase Agreement that provides access to a product with flexible payment options.

Because there is no extension of credit in the traditional sense, APR does not apply in the same way it does for loans.

No Interest, No Traditional Debt #

A key distinction is that rent-to-own does not create interest-bearing debt.

Customers are not:

  • Borrowing a principal amount
  • Accruing interest over time
  • Obligated to repay a fixed balance

Instead, they are entering into an agreement that allows them to use a product while making periodic renewal payments, with the option to obtain ownership.

Regulatory Framework #

Rent-to-own is regulated under state rental-purchase laws rather than traditional lending laws such as those governing APR disclosures.

These laws typically require:

  • Clear disclosure of payment amounts
  • Total cost to acquire ownership
  • Explanation of customer rights and options

The focus is on transparency of terms, rather than interest rate calculation.

Why APR Is Sometimes Discussed #

APR is sometimes referenced in discussions about rent-to-own as a way to compare costs with traditional financing.

However, these comparisons can be misleading because they attempt to apply a credit-based metric to a non-credit transaction.

Rent-to-own includes features that are not reflected in APR calculations, such as:

  • The ability to return the product
  • Built-in service and maintenance
  • Flexibility in payment continuation

These differences mean that APR is not a complete or accurate way to describe the structure of rent-to-own.

Understanding the Right Framework #

To understand rent-to-own, it is more useful to focus on:

These elements provide a clearer picture of how the transaction works than applying a metric designed for loans.


Frequently Asked Questions #

Does rent-to-own have an APR? #

No. Rent-to-own transactions are generally not subject to APR because they are not loans and do not involve interest-based credit.

Why doesn’t APR apply to rent-to-own? #

APR applies to the cost of borrowing money. Rent-to-own does not involve borrowing money or repaying a loan, so APR is not the relevant measure.

Can rent-to-own be compared to financing using APR? #

While comparisons are sometimes made, they may not fully reflect how rent-to-own works because the transaction includes flexibility and services that are not part of traditional credit.

How are costs disclosed in rent-to-own? #

Costs are typically disclosed through clear payment schedules and total ownership cost, as required by state rental-purchase laws.


Related Topics #

To explore the rent-to-own model in greater detail, see these educational resources:

Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.