Association of Professional Rental Organizations (APRO)

Rent-to-Own 101

New to rent-to-own? Explore the basics to understand how it works and why it matters to millions of Americans.

Key Terms in Rental-Purchase Agreements

Last Updated on April 28, 2026

Key terms in rental-purchase agreements refer to the commonly used definitions and concepts that describe how a rent-to-own (also known as Lease-to-Own) transaction is structured, including payments, customer rights, and ownership options.

Why Understanding Key Terms Matters #

Rental-purchase agreements use specific terminology to describe how the transaction works.

Understanding these terms helps customers:

  • Interpret agreement details clearly
  • Understand their options and rights
  • Make informed decisions about continuing, returning, or purchasing

These terms are designed to provide transparency and consistency across the rent-to-own model.

Core Terms in Rental-Purchase Agreements #

Renewal Payment #

A Renewal Payment is the periodic payment made by the customer to use the product, extending the Rental-Purchase Agreement for another Rental Period.

Payments are typically structured as:

  • Weekly
  • Biweekly
  • or Monthly

Renewal payments are part of a Rental-Purchase Agreement and are not loan payments.

Total Cost of Ownership #

The Total Cost of Ownership is the total amount a rent-to-own customer would pay if they complete the agreement and obtain ownership through scheduled payments.

This amount is disclosed upfront and provides clarity on the full cost associated with ownership.

Early Purchase Option #

An Early Purchase Option (EPO) allows a customer to obtain ownership of a rented item before completing the full rental term by paying a discounted remaining balance. Many rental-purchase agreements include early purchase options that allow customers to become owners sooner if they choose.

This option provides flexibility and may reduce the total cost depending on when it is exercised.

Same-as-Cash #

Same-as-Cash is a type of Early Purchase Option that allows a customer to obtain ownership by paying a specified amount within a defined promotional period, often equivalent to the Cash Price.

Return Option #

The Return Option allows a customer to return the product and stop making payments, subject to the terms of the agreement.

This is a key feature of rent-to-own and reflects its flexible structure.

Reinstatement #

Reinstatement allows a rent-to-own (RTO) customer who has missed payments or returned an item to resume the original Rental-Purchase Agreement within a defined period of time, as permitted under state law.

Ownership #

Ownership occurs when a customer completes the agreement or exercises an Early Purchase Option.

Ownership is not automatic and is always optional.

Service and Maintenance #

Many rental-purchase agreements include service and maintenance as part of the agreement, meaning the provider may repair or service the product during the Rental Period.

Rental-Purchase Agreement #

A Rental-Purchase Agreement is the contract that governs the transaction, outlining payment terms, ownership options, early purchase options, and customer rights and responsibilities.

How These Terms Work Together #

These terms are interconnected and describe different aspects of the same transaction.

Together, they define:

  • How payments are made
  • What choices the customer has
  • How ownership can be achieved
  • What happens if circumstances change

Understanding the relationship between these terms helps clarify how rent-to-own operates as a flexible system rather than a fixed obligation.

Consistency and Transparency #

The use of standardized terms helps ensure that rental-purchase agreements are:

  • Clear
  • Consistent
  • Transparent

This consistency supports both customer understanding and regulatory compliance.


Frequently Asked Questions #

What is the most important term to understand? #

The Rental-Purchase Agreement itself is the most important, as it outlines all payment terms, rights, and ownership options.

Are these terms the same as loan terms? #

No. While some terms may sound similar, they apply within a rental-purchase structure, not a credit-based loan.

Do all rental-purchase agreements use the same terms? #

The core concepts are consistent, though specific wording and details may vary by provider and jurisdiction.


Related Topics #

Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.