Advertising with APRO

Advertise with APRO & Reap Results!

Thank you for taking the time to learn more about how APRO can help your business. If you’re searching for ways to reach the rent-to-own industry,  consider these six awesome opportunities to grow your company’s market:

RTOHQ: The Magazine

Advertise in APRO’s Premier Digital Publication

The multi-million-dollar rent-to-own industry is attracting more attention than ever from the financial and manufacturing sectors, while its customer base continues to grow. Advertising in the premier magazine serving this booming industry – RTOHQ: The Magazine – is essential for companies targeting the rent-to-own market.


Product Focus & Advertising Deadlines

A section of Who’s Who in Rent-to-Own is listed in every issue of RTOHQ: The Magazine, spotlighting RTO product and service suppliers who support the industry.

Spring

  • Who’s Who in RTO Services
  • Preview of APRO’s annual National Convention & Trade Show

Advertising space closing: TBD
Materials due: TBD

Summer

  • Who’s Who in RTO Furniture
  • Recap of APRO’s annual National Convention & Trade Show

Advertising space closing: TBD
Materials due: TBD

Fall

  • Who’s Who in RTO Audio/Video
  • Who’s Who in RTO Jewelry

Advertising space closing: TBD
Materials due: TBD

Winter

  • Who’s Who in RTO Computers
  • Who’s Who in RTO Appliances

Advertising space closing: TBD
Materials due: TBD


Advertorials

Vendors who place a full-page, four-color advertisement in RTOHQ: The Magazine at the normal display rate may receive up to three additional pages of advertorial space for $900/page.

APRO will provide specifications for all advertorials, and requires advertisers to provide print-ready digital files of all artwork. APRO reserves the right to approve all copy and design work. APRO also offers copywriting and design services at an additional fee and with earlier deadlines.

All deadlines are firm.

National Convention & Trade Show Guide

Advertise in the Show Guide to RTO’s Biggest Event

Rent-to-own dealers and exhibitors from across the country eagerly anticipate the annual APRO National Convention & Trade Show – amp up your marketing by including your ad in APRO’s Show Guide! Published and distributed to convention attendees, current members and prospective members, the official Show Guide lists exhibitors, booth locations and an exhibit hall map, as well as the times and locations of all seminars and events.

Ad Specs & Costs

Full page (black ink): $1,050
Full page (color): $1,500
Trim size: 6″ x 8½”
Space closing: TBA
Materials deadline: TBA
Published: TBA

RTO Almanac

Advertise in APRO’s Directory & Reference

APRO’s annual  RTO Almanac is the association’s digital membership directory and year-round industry resource. The Almanac lists rent-to-own dealers, their stores and their suppliers in a user-friendly format, and is a ready reference for information on APRO’s leadership, legislative updates and member services. The Almanac also lists the organization’s bylaws, code of ethics and collection practices.

The RTO Almanac provides continual exposure for advertisers; each time a dealer opens it up, your ad is seen again and again – providing maximum exposure at a minimum cost.

Ad Specs & Costs

Full page (black ink): $1,600
Half page: $1,950
Four-color: $650 Additional
Full-page dimensions: 7½” x 10″
Half-page horizontal dimensions: 7½” x 4 7⁄8″
Trim size: 8½” x 11″
Space closing: TBA
Materials deadline: TBA
Published: TBA

RTO Today Newsletter

Advertise in APRO’s Bi-Weekly E-Newsletter

Designed to provide rent-to-own professionals with fresh and frequent industry news, RTO Today – APRO’s digital newsletter – covers RTO events, issues, trends and good news, and delivers it all to rent-to-own-associated inboxes, typically twice a week.

RTO Today speaks to all levels of rent-to-own personnel, with a current circulation of over 6,500, and distribution to APRO members and non-members alike. Spread your message to RTO professionals far and wide with an electronic ad.

Ad size 1 – Banner

Banner size is 234 pixels x 60 pixels.

  • $3,300 per six months with placement throughout APRO’s website
  • $600 per month on a month-to-month basis
  • Advertisers can link the ad to their website

Ad size 2 – Square

Square size is 125 pixels x 125 pixels.

  • $2,700 per six months with placement throughout APRO’s website
  • $500 per month on a month-to-month basis
  • Advertisers can link the ad to their website

RTOHQ.org

Advertise on Rent-to-Own’s Most Comprehensive Resource

APRO’s website, RTOHQ.org, provides a treasure trove of information and resources for rent-to-own dealers, employees, vendors and the public. RTOHQ.org features industry news, legislative updates, state association information, registration for APRO events, educational videos, current and archived APRO publications, links to rental locations and much, much more. An electronic ad here is a wonderful way to engage with site visitors who might also be potential clients.

Ad size 1 – Banner

Banner size is 468 pixels x 60 pixels.

  • $1,500 per six months with placement throughout the site
  • $300 per month on a month-to-month basis
  • Advertisers can link the ad to their website

Ad size 2 – Square

Square size is 300 pixels x 250 pixels.

  • $3,300 per six months with placement throughout the site
  • $600 per month on a month-to-month basis
  • Advertisers can link the ad to their website

Specifications

  • APRO can design your electronic ad for a fee of $125/hour.
  • Electronic ads rotate throughout the entire website.
  • Static GIF, animated GIF, JPEG or Flash-based files are accepted; Flash-based files must have the advertiser’s web address embedded before submitting the file to APRO (to ensure visitors are directed to the appropriate site).
  • File size is limited to 25K.

ShopRTO.com

Advertise on APRO’s Consumer-Focused Website

ShopRTO.com helps broaden consumers’ knowledge of rent-to-own by offering home decor tips, affordable furnishing options, personal finance strategies, product technology and trend updates, and more – all while highlighting the benefits of RTO. Extend your advertising with a ShopRTO.com electronic ad, and potential customers will connect your products with their new, improved and more positive understanding of rent-to-own and all it offers.

Ad size 1 – Banner

Banner size is 468 pixels x 60 pixels.

  • $750 per six months with placement throughout the site
  • $150 per month on a month-to-month basis
  • Advertisers can link the ad to their website

Ad size 2 – Square

Square size is 300 pixels x 250 pixels.

  • $1,500 per six months with placement throughout the site
  • $300 per month on a month-to-month basis
  • Advertisers can link the ad to their website

Specifications

  • APRO can design your electronic ad for a fee of $125/hour.
  • Electronic ads rotate throughout the entire website.
  • Static GIF, animated GIF, JPEG or Flash-based files are accepted; Flash-based files must have the advertiser’s web address embedded before submitting the file to APRO (to ensure visitors are directed to the appropriate site).
  • File size is limited to 25K.

APRO Ad Kit

Click here to download a PDF of APRO’s Advertising Kit and Contract, complete with material specifications for all APRO publications.

APRO Images

Following are links for members, vendors and advertisers to download APRO’s logo, in either b|w or color.

APRO members can also download a web button to put on their own websites and let visitors know they belong to APRO.

If you need a logo in a format not provided here, click here to let us know.

APRO Member Web Button

APRO-Proud-Member-Logo-GraphicThis APRO Member Web Button lets visitors to your website know you’re an APRO member, and links to APRO’s website.

Right-click on the image to the right to download. (131 pixels x 102 pixels)