APRO’s Premier Magazine Serving the Multi-Million Dollar Rent-to-Own Industry

With increased market penetration and emphasis on image enhancement, the rent-to-own industry is attracting more attention from the financial community and adding new customers. In addition, more manufacturers are adding rent-to-own to their marketing tiers. As the premier magazine serving this booming industry, advertising in RTOHQ: THE MAGAZINE is essential for companies targeting the rent-to-own market.

Product Focus and Advertising Deadlines

In every issue of RTOHQ: THE MAGAZINE, a listing of Who’s Who in Rent-to-Own will be listed. These listings highlight rent-to-own industry product and service suppliers who support the industry in a variety of ways.

January–February 2017

Who’s Who in RTO Services and a preview of Fuse: APRO’s RTO National Convention & Trade Show.

Advertising space closing: January 6
Materials due: January 15

March–April 2017

Who’s Who in RTO Furniture

Advertising space closing: March 3
Materials due: March 14

May–June 2017

Who’s Who in RTO Audio/Video and Fuse: APRO’s RTO National Convention & Trade Show recap.

Advertising space closing: May 2
Materials due: May 16

July–August 2017

Who’s Who in RTO Jewelry

Advertising space closing: July 5
Materials due: July 14

September–October 2017

Who’s Who in RTO Computers

Advertising space closing: September 5
Materials due: September 19

November–December 2017

Who’s Who in RTO Appliances

Advertising space closing: November 3
Materials due: November 18

Advertorials

Advertorials in RTOHQ: THE MAGAZINE are available to vendors who want to expand their exposure to rent-to-own professionals. Place a full-page, four-color advertisement at the normal display rate and receive up to three additional pages of editorial for $900 per page. APRO reserves the right to approve all copy and design work. APRO will provide specifications for all advertorials and requests that advertisers provide print-ready digital files of the artwork. APRO also offers copy writing and design services for an additional fee (earlier deadlines will be required for these services).

All deadlines are firm.

Take Advantage of APRO’s Year-End Online Bonus Issue

In addition to the print version of RTOHQ: The Magazine, APRO also publishes an online edition of each issue accessible year-round. At the end of each year, APRO publishes a seventh edition of the magazine, a digital-only issue compiling the most pertinent feature articles from the previous year. Six-time advertisers are included in the seventh edition automatically.

Advertise In Our National Convention & Trade Show Guide

The Perfect Advertising Outlet For Companies Exhibiting at APRO’s Trade Show

Rent-to-own dealers from across the country eagerly anticipate the annual APRO National Convention & Trade Show. The 2017 show promises to feature a record number of company exhibitors. Enhance your marketing by including your ad in APRO’s 2017 Show Guide. Published specifically for convention attendees, the official Show Guide lists exhibitors, booth locations, exhibit hall map and times and locations of all seminars and events.

You can be assured of maximum ad exposure as the Show Guide is distributed during and after the National Convention & Trade Show to convention attendees, APRO members and prospective members. Use this opportunity to let dealers know what you’ll be exhibiting and encourage them to stop by your booth.

Charges and Specifications

The annual Digital RTO Almanac is APRO’s membership directory, listing dealers, their stores and suppliers in an easy-to-use format. The RTO Almanac is the direct connection for member dealers to contact suppliers, fellow APRO members and association headquarters. In addition, members refer to the RTO Almanac frequently for information on APRO’s leadership, legislative updates, member service programs and to reference APRO’s bylaws, code of ethics and collection practices.

As an advertiser, the RTO Almanac provides year-long exposure to dealers. Every time a dealer opens his or her directory, your ad is seen again and again—maximum exposure at a minimum cost. As an added value, advertisers in this annual publication who are also associate members will be designated as such in the supplier section. The RTO Almanac is published each year in March.

Charges and Specifications

Advertise on RTOHQ: APRO’s Website

The Most Comprehensive Online Resource For Rental Dealers

APRO’s newly designed web site, RTOHQ (www.rtohq.org), offers a wealth of information and innumerable resources for rent-to-own dealers, employees and vendors – a perfect way to capture the attention of potential buyers who visit the site. RTOHQ features industry news, legislative updates, state association information, registration to APRO events, current and archived issues of APRO publications, audio and video podcasts, links to rental stores and much more.

Ad size 1 (banner)

Banner size is 468 pixels x 60 pixels.
$1,500 per six months with placement throughout the site; $300 per month on a month-to-month basis. Advertisers can link the ad to their website.

Ad size 2 (square)

Square size is 300 pixels x 250 pixels.
$3,300 per six months with placement throughout the site; $600 per month on a month-to-month basis. Advertisers can link the ad to their website.

Specifications

• There is a $125 per hour fee for APRO to design an electronic ad.
• Electronic ads will rotate throughout the entire website.
• Static GIF, animated GIF, JPEG or Flash-based files are accepted; Flash-based files must have the advertiser’s Web address embedded before submitting the file (to ensure that visitors are directed to the appropriate site).
• File size is limited to 25K.

Advertise on RTO Today Newsletter

Weekly Electronic Newsletter Keeps the Industry Up-to-Date

With the growing reliance on online resources, rent-to-own professionals seek industry news and information on a more frequent and timely basis. Designed to meet this need, RTO Today, APRO’s newly online newsletter, covers issues of importance to rent-to-own professionals and delivers that news electronically daily. RTO Today speaks to all levels of rental store personnel, offering current industry happenings, association news and events across the country. RTO Today has a circulation of over 6,500 and is distributed to both APRO members and non-members. Effectively target your message to rent-to-own professionals everywhere with an electronic ad.

Ad size 1 (banner)

Banner size is 234 pixels x 60 pixels.
$3,300 per six months with placement throughout the site; $600 per month on a month-to-month basis. Advertisers can link the ad to their website.

Ad size 2 (square)

Square size is 125 pixels x 125 pixels.
$2,700 per six months with placement throughout the site; $500 per month on a month-to-month basis. Advertisers can link the ad to their website.

Advertise on ShopRTO.com

APRO’s consumer-focused website.

ShopRTO.com helps broaden consumer awareness of rent-to-own, offering home decorating tips, affordable furnishing options, personal finance strategies, updates on product technology and trends, and more—all while touting RTO’s advantages. Expand your advertising with ShopRTO.com, where consumers will see your products advertised and better understand the wide variety and high quality of home goods that rent-to-own offers.

Ad size 1 (banner)

Banner size is 468 pixels x 60 pixels.
$750 per six months with placement throughout the site; $150 per month on a month-to-month basis. Advertisers can link the ad to their website.

Ad size 2 (square)

Square size is 300 pixels x 250 pixels.
$1,500 per six months with placement throughout the site; $300 per month on a month-to-month basis. Advertisers can link the ad to their website.

Specifications

• There is a $125 per hour fee for APRO to design an electronic ad.
• Electronic ads will rotate throughout the entire website.
• Static GIF, animated GIF, JPEG or Flash-based files are accepted; Flash-based files must have the advertiser’s Web address embedded before submitting the file (to ensure that visitors are directed to the appropriate site).
• File size is limited to 25K.