Association of Professional Rental Organizations (APRO)

APRO 2027 Engagement Opportunities

Reach the leaders shaping the rent-to-own industry.

Connect your organization with RTO owners, operators, decision-makers, manufacturers and industry professionals through APRO's year-round advertising, content, sponsorship and event opportunities.
$11.8B RTO Industry Annual Revenue
6.7M RTO Industry Customers
5,000+ eNewsletter Subscribers
3,000 Magazine Subscribers
Meet the Industry

2027 APRO Events

Put your organization in the room with industry leaders, advocates and decision-makers.

Advocacy & Sponsorship

Legislative Conference

April 27–29, 2027 · Washington, D.C.

Join APRO members on Capitol Hill and support industry advocacy through sponsorship opportunities.

APRO + TRIB Group

RTO World 2027

August 24–27, 2027 · Cleveland, Ohio

Connect with 700+ industry leaders and showcase products, services and new technologies.

*Event sponsorships are not eligible for APRO member discounts.
Advertiser Resources

Artwork Specs & Deadlines

Quick-reference specifications for submitting creative assets to APRO.

APRO Today Newsletter
Artwork Deadline
Change artwork as often as you wish. For inclusion in the following week's newsletter, new artwork must be submitted by the Wednesday prior.

Upper / Lower Rectangles
300 × 250 pixels
JPG or PNG
Provide target link

Premium Banner Ads
728 × 200 pixels
JPG or PNG
Provide target link

Leaderboards
728 × 90 pixels
JPG or PNG
Provide target link
RTOHQ.org Website
Artwork Deadline
Change artwork as often as you wish. APRO posts new website content within approximately 2–3 business days.

Specs
Leaderboard: 728 × 90 pixels
Rectangles: 300 × 250 pixels
JPG, PNG or GIF
Provide target link
RTOHQ: The Magazine
Artwork Deadlines
April 1 — Summer Issue
October 1 — Winter Issue

Specs
Trim Size: 8.5 × 11 inches
Bleed: 8.75 × 11.25 inches
Safe Area: 7.75 × 10 inches
High-resolution PDF, JPG or PNG
Sponsored Content
Artwork Deadline
Select a date with at least three weeks' advance notice to APRO.

Specs
Image or logo up to 1000 × 1000 pixels
JPG or PNG
5–7 word headline
300–500 word copy
Provide target link
Social Media Posts
Artwork Deadline
Select a date with at least two weeks' advance notice to APRO.

Specs
1200 × 1200 pixels
JPG or PNG
Provide target link
eBurst
Artwork Deadline
Select a date with at least two weeks' advance notice to APRO.

Specs
Flexible layout
Image sizes vary
JPG or PNG
Provide titles and copy
Provide target link
APRO 2027

Reach the RTO industry all year long.

Build your visibility through APRO advertising, content, sponsorships, webinars and industry events.

APRO Images

Following are links for members to download the APRO logo. APRO members are also encouraged to download a membership button to put on their own website and let visitors know they are a proud member of APRO.

 

APRO Member Web Button

This APRO Member Web Button lets visitors to your website know you’re an APRO member, and links to the APRO website. Right-click on the image to the right to download.

Upcoming Events



Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.