Association of Professional Rental Organizations (APRO)

Rent-to-Own 101

New to rent-to-own? Explore the basics to understand how it works and why it matters.

How the Rent-to-Own Transaction Works

Last Updated on April 23, 2026

A rent-to-own (RTO) transaction allows customers to take home household goods immediately through a Rental-Purchase Agreement and make periodic rental payments over time, with the option to obtain ownership. Customers can continue renting toward ownership, purchase the item early, or return it at any time if they choose not to continue.

Unlike traditional retail financing, rental-purchase agreements do not create debt and do not require a long-term commitment. Customers can continue renting toward ownership, purchase the item early, or return it if they no longer want it.

This structure gives customers flexibility while providing access to important household goods when they need them.

Step 1: Selecting an Item #

The process begins when a customer chooses a product from a rent-to-own dealer. Rent-to-own stores typically carry items that households rely on every day, such as:

  • refrigerators and other appliances
  • living room and bedroom furniture
  • televisions and home entertainment systems
  • computers and gaming equipment
  • mobile phones and related electronics
  • tires and wheels

These products are often needed immediately, which is one reason customers use the rent-to-own model.

Once the customer selects the item, the dealer explains the available rental terms and payment options.

Step 2: Entering the Rental Agreement #

After selecting an item, the customer signs a Rental-Purchase Agreement that outlines the terms of the transaction.

The agreement typically includes:

  • the Rental Payment amount
  • the payment schedule (weekly or monthly)
  • the total number of payments required to obtain ownership
  • early purchase options
  • customer rights under the agreement

State rent-to-own laws require these details to be clearly disclosed so customers understand how the agreement works before taking the item home.

Step 3: Taking the Item Home #

Once the agreement is completed, the customer takes the item home. In many cases, the dealer provides Delivery and Setup, especially for large items such as appliances or furniture.

Customers can begin using the product immediately while making their scheduled rental payments.

This immediate access to household goods is one of the defining features of the rent-to-own model.

Step 4: Making Rental Payments #

Customers make payments according to the schedule outlined in the agreement. Payment schedules are typically structured to match common household budgeting patterns, such as:

  • weekly payments
  • biweekly payments
  • monthly payments

Each payment allows the customer to continue using the item and moves them closer to ownership if they choose to continue the agreement.

Step 5: Ownership Options #

Rent-to-own agreements provide several possible paths toward ownership.

Completing the Full Term #

If a customer continues making payments through the full rental term, ownership of the item transfers to the customer at the end of the agreement.

Early Purchase Options #

Many agreements allow customers to obtain ownership earlier by paying a discounted remaining balance. These early purchase options give customers flexibility if their financial situation changes.

Promotional Ownership Plans #

Some dealers offer promotional plans that allow customers to obtain ownership within a shorter timeframe under specific payment schedules.

Step 6: Returning the Item #

A key feature of the rent-to-own model is that customers are not locked into long-term debt.

If a customer decides they no longer want the item or cannot continue the agreement, they may return it. This flexibility allows customers to adapt if their household needs change.

For example, a family that rents a television while moving into a new home may later decide to return it once they’ve settled in and no longer need the added flexibility.

Step 7: Service and Maintenance #

Many rent-to-own agreements include service and maintenance during the Rental Period. If an item stops working during the agreement, the dealer may repair or replace it depending on the situation.

This support is particularly important for products such as appliances and electronics that households rely on daily.

Why the Rent-to-Own Model Works for Many Households #

The rent-to-own transaction is designed to combine immediate access with long-term flexibility.

For example:

A family whose refrigerator fails unexpectedly may need a replacement immediately. Rent-to-own dealers can deliver a working appliance quickly without requiring a traditional financing process.

A college student furnishing an apartment may prefer smaller weekly payments instead of committing to a large purchase upfront.

In situations like these, the rent-to-own model provides a way to obtain needed items while maintaining flexibility.

Frequently Asked Questions #

Do customers have to complete the entire agreement? #

No. Customers may return the item if they no longer wish to continue the rental agreement.

Can customers buy the item early? #

Yes. Most agreements include early purchase options that allow customers to obtain ownership before completing the full term.

What happens if a payment is missed? #

Most state rent-to-own laws provide Reinstatement rights, allowing customers to resume the agreement under certain conditions.

Are rent-to-own agreements regulated? #

Yes. Rent-to-own agreements operate under specific statutes in most states that require clear disclosures and consumer protections.

Related Topics #

To learn more about the rent-to-own model, explore these related pages:

Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.