Association of Professional Rental Organizations (APRO)

Rent-to-Own 101

New to rent-to-own? Explore the basics to understand how it works and why it matters.

Why Consumers Choose Rent-to-Own

Updated on March 28, 2026

Consumers obtain household goods in many different ways. Some people purchase items outright with cash, others use credit or financing, and many households choose rent-to-own (RTO) as a flexible way to obtain the products they need.

Rent-to-own allows customers to take home household goods immediately and make rental payments over time, with the option to obtain ownership if they continue the agreement. Because rent-to-own is structured as a Lease-to-Own transaction rather than a loan, customers are not taking on debt or borrowing money.

For many households, the appeal of rent-to-own lies in its flexibility, accessibility, and practicality.

Immediate Access to Household Goods #

One of the most common reasons consumers use rent-to-own is the need for immediate access to essential products.

Many items offered through rent-to-own retailers are things households depend on daily, including:

  • refrigerators and other appliances
  • living room and bedroom furniture
  • televisions and home electronics
  • computers and gaming systems
  • mobile phones and related technology

When these products stop working or need to be replaced, waiting weeks or months to save the full purchase price may not be practical. Rent-to-own allows customers to obtain the item immediately while spreading payments over time.

Flexibility in How the Transaction Works #

Another reason consumers choose rent-to-own is the flexibility built into the transaction.

Unlike traditional financing agreements that require borrowers to complete the full loan term, rent-to-own agreements allow customers to make decisions throughout the Rental Period.

Customers can typically:

  • continue making payments toward ownership
  • purchase the item early through an Early Purchase Option
  • return the item if they decide not to continue the agreement

This flexibility allows households to adapt if their circumstances change.

For example, someone furnishing a new apartment may initially rent furniture while getting settled. Later, they may choose to purchase the items early or replace them with different furniture.

No Credit-Based Loan #

Rent-to-own transactions are structured as leases rather than loans.

In credit-based purchases, consumers borrow money to buy a product and repay that loan over time. In rent-to-own agreements, customers are renting the item with the option to obtain ownership through continued payments.

Because no money is borrowed:

  • customers are not taking on traditional debt
  • the agreement does not function like a loan
  • customers retain the option to return the item if they no longer want it

For some consumers, this structure provides a purchasing option that better matches their financial preferences.

Predictable Payments #

Rent-to-own agreements typically use simple and predictable payment schedules.

Payments are usually structured on a weekly or monthly basis, which can make it easier for households to incorporate them into their regular budgets.

Because the payment schedule is clearly disclosed in the rental agreement, customers understand how the transaction works before taking the item home.

Service and Support #

Most rent-to-own agreements include service and maintenance during the Rental Period.

If a product stops working while it is under the rental agreement, the retailer may repair or replace the item depending on the circumstances.

This feature can be particularly helpful for products like appliances and electronics that households rely on daily.

Real-World Situations Where Consumers Use Rent-to-Own #

Rent-to-own is often used in practical everyday situations.

A family whose refrigerator suddenly stops working may need a replacement immediately. A rent-to-own retailer can deliver a working appliance quickly without requiring a traditional financing process.

Someone moving into their first apartment may need furniture right away but prefer to spread payments over time.

A household replacing a damaged television or computer may choose rent-to-own because it allows them to take the product home immediately while maintaining flexibility.

In situations like these, the rent-to-own model provides a practical option for obtaining household goods.

Frequently Asked Questions #

Why do people choose rent-to-own instead of buying outright? #

Many consumers choose rent-to-own because it allows them to obtain household goods immediately while making smaller payments over time.

This can be particularly helpful when replacing essential products like appliances or furnishing a new home.

Do customers have to complete the entire agreement? #

No. Rent-to-own agreements allow customers to return the item if they decide not to continue the rental agreement.

This flexibility is one of the features that distinguishes rent-to-own from traditional credit agreements.

Can customers obtain ownership early? #

Yes. Most rent-to-own agreements include early purchase options that allow customers to obtain ownership before completing the full rental term.

Do rent-to-own agreements require traditional credit approval? #

Rent-to-own agreements typically focus on the rental arrangement itself rather than traditional lending criteria, because the transaction is structured as a lease rather than a loan.

Related Topics #

To learn more about how rent-to-own works, explore these related pages:

Related Topics

To better understand how the Rent-to-Own model works, explore these related pages:

The Four Core Truths of Rent-to-Own

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How is Rent-to-Own Different from Financing?

Rent-to-own is a Lease-to-Own transaction in which customers rent a...

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Is Rent-to-Own a Loan?

No. Rent-to-own is not a loan. Rent-to-own transactions are Lease-to-Own...

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What Products Are Offered Through Rent-to-Own?

Rent-to-own retailers typically offer essential household goods such as appliances,...

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Why Consumers Choose Rent-to-Own

Consumers obtain household goods in many different ways. Some people...

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The History of the Rent-to-Own Industry

Rent-to-own developed in the United States as a retail model...

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.