Association of Professional Rental Organizations (APRO)

Rent-to-Own 101

New to rent-to-own? Explore the basics to understand how it works and why it matters to millions of Americans.

What Is an Early Purchase Option in Rent-to-Own?

Last Updated on April 29, 2026

An Early Purchase Option (EPO) in rent-to-own allows a customer to obtain ownership of a rented item before completing the full rental term by paying a discounted remaining balance. Many rental-purchase agreements include early purchase options that allow customers to become owners sooner if they choose.

Understanding Early Purchase Options #

Most rental-purchase agreements include a feature called an Early Purchase Option, often abbreviated as EPO.

An Early Purchase Option allows a customer to obtain ownership of the item before completing the full rental term by paying a specified purchase amount.

Instead of continuing renewal payments through the entire agreement period, the customer can choose to purchase the item early once they decide they want to keep it.

This option provides flexibility for customers whose financial circumstances change during the Rental Period.

How Early Purchase Options Work #

When a customer enters a Rental-Purchase Agreement, the contract typically discloses:

  • The Rental Payment amount
  • The payment schedule
  • The total number of payments required to obtain ownership
  • The early purchase price available at different points in the agreement

If the customer decides they want to own the item sooner, they may exercise the Early Purchase Option by paying the remaining purchase amount specified in the agreement.

The exact calculation of the early purchase price may vary depending on state law and the terms of the Rental-Purchase Agreement, but the purpose is the same: to allow the customer to complete the transaction earlier if they choose.

Early Purchase Options and Ownership Flexibility #

Early purchase options are one of the features that give rent-to-own agreements their flexibility.

Customers generally have several ways they can complete the transaction:

  • Continue making payments until the full rental term is completed
  • Use an Early Purchase Option to obtain ownership sooner
  • Return the item if they decide not to continue the agreement

These options allow customers to adapt the transaction based on their needs and financial situation.

Same-as-Cash Promotions #

Some rent-to-own dealers offer promotional programs often described as Same-as-Cash offers.

These promotions allow customers to obtain ownership within a defined promotional period, often by making a specific number of payments or paying the early purchase amount within that timeframe.

In many cases, these promotions are structured around the Early Purchase Option built into the Rental-Purchase Agreement.

For example, a promotion may allow customers to obtain ownership within a set number of months if they exercise the Early Purchase Option during that period.

If the promotional window passes and the customer chooses to continue renting, the agreement continues under the standard rental terms.

Why Early Purchase Options Matter #

Early purchase options provide an important benefit for customers.

They allow households to transition from renting to ownership sooner if their financial situation improves.

For example:

A customer may initially rent a washing machine because they need the appliance immediately. After several months, their budget improves, and they decide to obtain ownership earlier by exercising the Early Purchase Option.

Similarly, a customer furnishing a new apartment may choose to purchase the furniture early once they decide they want to keep the items permanently.

In situations like these, the Early Purchase Option provides a flexible path to ownership.


Frequently Asked Questions #

What is an Early Purchase Option in rent-to-own? #

An Early Purchase Option allows customers to obtain ownership of a rent-to-own item before completing the full rental term by paying a specified purchase amount.

This option gives customers the flexibility to become owners sooner if they choose.

Are early purchase options required in rental-purchase agreements? #

Many rental-purchase agreements include early purchase options, and some state laws require these options to be disclosed to customers.

The exact terms may vary depending on the state and the dealer.

What does “Same-as-Cash” mean in rent-to-own? #

Same-as-Cash promotions typically allow customers to obtain ownership within a defined promotional period if they exercise the Early Purchase Option during that timeframe.

These promotions give customers an opportunity to complete the transaction more quickly if they choose.

Do rent-to-own customers have to use the Early Purchase Option? #

No. Customers can continue making rental payments through the full agreement term if they prefer.

The Early Purchase Option simply provides another path to ownership.


Related Topics #

To explore the rent-to-own model in greater detail, see these educational resources:

Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.