Association of Professional Rental Organizations (APRO)

Rent-to-Own 101

New to rent-to-own? Explore the basics to understand how it works and why it matters to millions of Americans.

How Customers Become Owners in Rent-to-Own

Last Updated on April 29, 2026

Rent-to-own customers become owners in a Rental-Purchase Agreement by completing the Renewal Payment schedule or by exercising an Early Purchase Option. Rental-purchase agreements provide multiple paths to ownership, allowing customers to obtain ownership over time through continued renewal payments or by purchasing the item earlier if they choose.

Rent-to-own transactions begin with customers using an item as renters, but each agreement includes a pathway to ownership if they decide to keep it. Rather than requiring full payment upfront, rent-to-own allows customers to move toward ownership gradually over time.

Ownership Through Renewal Payments #

One way customers obtain ownership in a Rental-Purchase Agreement is by completing the full rental term.

The Rental-Purchase Agreement specifies the total number of payments required for ownership. If the customer continues making payments until the full payment schedule is completed, ownership of the item transfers to the customer at the end of the agreement.

For example, a customer renting a refrigerator or living room set may make weekly or monthly payments until the total number of payments listed in the agreement has been made. Once those payments are completed, the item becomes the customer’s property.

Early Purchase Options #

Many rental-purchase agreements also allow customers to obtain ownership before completing the full rental term through an Early Purchase Option (EPO).

An Early Purchase Option allows the customer to buy the item by paying the remaining purchase amount specified in the agreement.

Customers may choose to exercise the Early Purchase Option if they decide they want to own the item sooner.

Early purchase options give customers flexibility if their financial situation changes or if they decide they prefer ownership earlier rather than continuing the full rental schedule.

Same-as-Cash Promotions #

Some rent-to-own dealers offer promotional programs often referred to as Same-as-Cash offers.

These promotions allow customers to obtain ownership within a defined promotional period if they complete a certain number of payments or exercise the Early Purchase Option during that timeframe.

If the promotional period passes and the customer continues renting, the agreement simply continues under the standard rental terms.

Returning the Item Instead of Becoming an Owner #

Rental-purchase agreements are structured as rent-to-own transactions, which means customers are not required to complete the full rental term.

If a customer decides they no longer want the item, they may return it rather than continuing the agreement toward ownership.

This flexibility allows customers to choose whether or not to complete the ownership process.

Multiple Paths to Ownership #

Rental-purchase agreements are designed to provide customers with multiple options during the Rental Period.

Customers may choose to:

  • Complete the full rental term and obtain ownership
  • Exercise an Early Purchase Option
  • Complete a promotional ownership program such as a Same-as-Cash offer
  • Return the item if they decide not to continue the agreement

These options give customers flexibility in how they complete the transaction.

Why Multiple Paths to Ownership Matter #

The flexibility built into rental-purchase agreements allows customers to adapt the transaction to their needs over time.

For example, a household may begin renting an appliance because it is needed immediately, then later decide to complete ownership once their financial situation stabilizes. In other cases, a customer may choose to return the item if their needs change.

This structure allows customers to move toward ownership at their own pace rather than committing to a single fixed outcome at the start of the transaction.


Frequently Asked Questions #

How do customers become owners in rent-to-own? #

Customers become owners by completing the Renewal Payment schedule or by exercising an Early Purchase Option.

Do customers have to finish the entire agreement to become owners? #

No. Many rental-purchase agreements include early purchase options that allow customers to obtain ownership sooner.

What are Same-as-Cash promotions? #

Same-as-Cash promotions allow customers to obtain ownership within a promotional period if they exercise the Early Purchase Option during that time.

Can customers return the item instead of becoming owners? #

Yes. Rental-purchase agreements allow customers to return the item if they decide not to continue the rental agreement.


Related Topics #

To explore the rent-to-own model in greater detail, see these educational resources:

Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.