Association of Professional Rental Organizations (APRO)

Rent-to-Own 101

New to rent-to-own? Explore the basics to understand how it works and why it matters.

Is Rent-to-Own a Loan?

Updated on March 28, 2026

No. Rent-to-own is not a loan. Rent-to-own transactions are Lease-to-Own agreements that allow customers to rent household goods with the option to obtain ownership over time, rather than borrowing money to purchase the item.

Understanding the Difference #

Rent-to-own and traditional financing can appear similar because both allow consumers to obtain products while making payments over time. However, the two models operate in fundamentally different ways.

A loan involves borrowing money to purchase a product and then repaying that borrowed money over time, usually with interest.

A rent-to-own agreement, by contrast, is structured as a Lease-to-Own transaction. The customer rents the product and may choose to continue renting toward ownership.

Because the customer is not borrowing money, the agreement does not function as a loan.

How Loans Work #

In a traditional loan or financing arrangement, a lender provides money to the consumer so that the consumer can purchase a product immediately.

The consumer then agrees to repay the borrowed money over time according to the terms of the loan agreement.

Loans typically include:

  • borrowed principal
  • interest charges
  • a defined repayment schedule
  • a legal obligation to repay the debt

Even if the consumer no longer wants the product, the loan must still be repaid according to the terms of the credit agreement.

How Rent-to-Own Works #

Rent-to-own transactions operate differently.

Instead of borrowing money to purchase a product, customers rent the item with the option to obtain ownership through continued payments.

During the Rental Period, customers typically have several options:

  • continue making payments toward ownership
  • exercise an Early Purchase Option
  • return the item if they decide not to continue the agreement

Because the agreement is a rental arrangement rather than a loan, customers are not taking on borrowed debt in order to obtain the product.

Why the Distinction Matters #

Understanding the difference between loans and Lease-to-Own agreements helps clarify how rent-to-own fits within the broader retail marketplace.

Retail markets offer consumers many different ways to obtain products:

  • paying the full purchase price upfront
  • financing the purchase with a loan
  • leasing the product with the option to obtain ownership

Rent-to-own represents one of these purchasing pathways.

Each model operates differently and provides consumers with different options depending on their needs and preferences.

Regulation and Disclosure #

Because rent-to-own agreements are structured as Lease-to-Own transactions rather than credit loans, they are generally regulated under state rental-purchase statutes rather than lending laws designed for credit products.

These laws typically require retailers to disclose key information about the agreement, including:

  • the Rental Payment amount
  • the payment schedule
  • the total number of payments required for ownership
  • early purchase options
  • customer rights under the agreement

These disclosures help ensure that customers understand the structure of the transaction before entering into an agreement.

Frequently Asked Questions #

Is rent-to-own considered a loan? #

No. Rent-to-own agreements are leases with the option to obtain ownership, not loans involving borrowed money.

Do rent-to-own agreements involve debt? #

Because the transaction is structured as a rental agreement rather than a loan, customers are not borrowing money to purchase the product.

Is rent-to-own the same as financing? #

No. Financing involves borrowing money to purchase a product and repaying that loan over time. Rent-to-own allows customers to rent the product with the option to obtain ownership.

Why do some people confuse rent-to-own with loans? #

Both models allow consumers to obtain products while making payments over time, which can make them appear similar. However, the underlying structure of the transaction is different.

Related Topics #

To learn more about how rent-to-own transactions work, explore these related pages:

Related Topics

To better understand how the Rent-to-Own model works, explore these related pages:

The Four Core Truths of Rent-to-Own

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How is Rent-to-Own Different from Financing?

Rent-to-own is a Lease-to-Own transaction in which customers rent a...

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Is Rent-to-Own a Loan?

No. Rent-to-own is not a loan. Rent-to-own transactions are Lease-to-Own...

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What Products Are Offered Through Rent-to-Own?

Rent-to-own retailers typically offer essential household goods such as appliances,...

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Why Consumers Choose Rent-to-Own

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The History of the Rent-to-Own Industry

Rent-to-own developed in the United States as a retail model...

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.