
Customer Service and the Duty of Care: The Daily Work of RTO Professionalism
Rent-to-own only works when service works. A family can find financing in a dozen places, but they choose RTO because it solves the whole problem: delivery today, installation today, repairs included, swaps handled without drama, and the freedom to return merchandise whenever life changes. That value is real only when operators honor a duty of care that is woven into the DNA of the industry.











