Brian Rosen, Director of Domestic Sales for APRO Associate Member TekFeed, has served as a member of APRO’s Vendor Advisory Committee (VAC) for the past four years – suggesting improvements, voicing concerns, and bringing new ideas forward for the rent-to-own (RTO) industry.
One such idea was the APRO Vendor Ambassador Program, which pairs new and established Associate Members during RTO World each year.
“RTO vendors understand that success in this industry takes time, trust, and above all, relationships,” Rosen said. “So we created a simple, welcoming resource to help new vendors learn what to expect at RTO shows and how to network, and to have someone they can turn to with questions or concerns. It also offers opportunities for vendors to learn from each other, discover products and services beyond their own, and develop a better understanding of the industry as a whole. The collaboration it fosters can lead to some great ideas and partnerships!”
Old Friendship, New Connections
When TekFeed was matched with newcomer dreamGEAR for RTO World 2026, Brian’s dad, Denis Rosen – who also works for TekFeed – realized he already knew dreamGEAR Vice Presidents of Sales Moris Mirzadeh and Kamran Hayempour.
“They met over 30 years ago when they were involved in one of the U.S.’ earliest video-game distributors,” said Rosen. “Denis was a buyer for Jamesway, while Mirzadeh and Hayempour were his suppliers. As Denis transitioned into distribution, their relationship continued.”
When dreamGEAR joined APRO, the VAC sent a welcome email, introducing the Ambassador Program and explaining how it helps new vendors navigate RTO World, make industry connections, and have a familiar contact throughout the show. Because of their prior work together, Brian added a personal note to Mirzadeh and Hayempour, letting them know Denis would be at RTO World. Mirzadeh couldn’t attend, but Hayempour and the Rosens planned to reconnect in West Palm Beach, Florida.
Together Again, Building Opportunities
“On setup day, I brought Denis to the booth so he could visit with some vendors and other familiar faces,” Brian said. “Kamran was just a few booths away, and once they spotted one another, they immediately embraced.”
The Rosens and Hayempour spent a lot of time together throughout the show, at scheduled events and beyond. They introduced him to many rental dealers and fellow vendors, making sure he felt comfortable, welcomed, and positioned for success.
“For me, what began as an introduction via APRO has grown into a personal friendship and the beginning of what I believe will be a great business partnership,” said Brian. “We’re currently exploring ways to partner, bringing our respective brands together to create value and new opportunities.”
“I urge my fellow vendors to get involved in APRO, be active, and make your voice heard,” he concluded. “Consider running for the VAC – your involvement can make a difference, not only for your own business, but also for the whole RTO industry. I believe the more we contribute to this industry, the stronger it becomes for all of us!”
About TekFeed
TekFeed is a global independent distributor of premium consumer electronics with real inventory, worldwide fulfillment, and the infrastructure to move product across markets. TekFeed has been an APRO Associate Member since 2020.
About dreamGEAR
dreamGEAR is a manufacturer and distributor of high-quality video game accessories and consumer electronics. The company provides leading-edge video game accessories for all major video game platforms. dreamGEAR became an APRO Associate Member in 2026.
