Association of Progressive Rental Organizations

APRO Associate Members Synergize for Sales

From left: Nicole Cehanovich and Kelly McClellan from L2 Corporation and Marty Smith from Noctova RTO Sleep Solutions.

Two APRO associate members are joining forces to the benefit of both businesses: Noctova RTO Sleep Solutions recently announced a new agreement with L2 Corporation to expand the Noctova sales team with the addition of L2’s Nicole Cehanovich and Kelly McClellan.

The sub sales rep agreement establishes representative sales of the complete line of Noctova mattresses and frames. Cehanovich and McClellan will begin their new sales work at the beginning of the new year.

“[This] has been an explosive year for Noctova RTO Sleep Solutions,” says Marty Smith, Noctova’s Vice President of Sales. “We have been truly blessed with tremendous growth in our first year of business. We were ready to expand our sales team and couldn’t be more excited to have L2 Corp. on board.”

Noctova Sleep was founded in 2013 by Valerie and Barry Seidel. The company – with distribution centers in St. Louis, Missouri, and Tampa, Florida – ventured into RTO Sleep Solutions at the beginning of 2020 and has experienced impressively swift growth.

Westwood, New Jersey-based L2 was founded in August 2011 by a seasoned executive sales team with more than 80 years of experience selling and merchandising consumer goods across a broad base of channels. The company partners with select manufacturers to help extend their channel and financial sales impact.

“[The L2] team has a level of respect throughout the industry that is second to none,” Smith says. “We are excited to get the wheels in motion starting January 1, 2020.”

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Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.