Available Rent-to-Own Publications
For APRO Members Only
APRO Focus Group Research: Targeting Hispanics and Millennials (2015)
Market research and recommendations on how to recruit Hispanics and Millennials as new customers. Four digital document reports. Cost: FREEAPRO Focus Group Research: Deep Dive to Reaching Hispanic Customers (2016)
Further insights and strategies for recruiting Hispanics as loyal customers. Cost: FREEAPRO RTO Innovation Marketing: Grab that New Customer (2011)
Marketing study using knowledge gained from APRO focus groups, national surveys, and analyses that are a culmination of 13 years of market research. These results have helped add 1.3 million RTO customers and $3.6 billion to industry in revenue nationwide. Cost: FREEAPRO Potential RTO Customer Survey (2010 edition)
Evaluation of the rent-to-own industry’s image, based on focus groups and telephone surveys. Cost: FREEAPRO RTO Policies and Procedures Manual
A sample policies and procedures manual, covering compensation and benefits, employee conduct, safety policies and much more! This manual is ready to be customized for your company. Cost: FREEAvailable to the Public
APRO RTO Industry Survey (2017 edition)
The only source of statistical information on the rent-to-own industry in the U.S. Cost – Members: FREE; Non-members $650APRO Tax Audit Manual (2012 update)
A collection of summaries and case cites to help in the defense and processing of audits. Cost – Members: FREE; Non-members $150APRO Advertising, Public Relations and Media Relations Handbook
An advertising, media relations and public relations handbook for rent-to-own dealers. Cost – Members: FREE; Non-members $200Managing For Success
A guide to hiring and retaining excellent employees. Cost – Members: $30; Non-members $150APRO Bankruptcy Manual
A guide to help recover rental property from customers who declare bankruptcy. Cost – Members: FREE; Non-members $200How to Locate Missing Persons: A Skip Trace Manual
Helpful advice on locating “skips” and “stolens.” Cost – Members: FREE; Non-members $30RTOHQ: The Magazine subscription
APRO’s quarterly digital magazine for the rent-to-own industry. Cost – FREE for allArchived Publications
APRO RTO Customer Satisfaction Survey (2009 edition)
A survey gauging rent-to-own customer satisfaction. This is the fourth customer satisfaction survey within 15 years, and is a powerful marketing tool to retain your customers. APRO members only. Cost – FREEAPRO RTO Legal Reference Index (1997)
A comprehensive summary of laws affecting the rent-to-own industry. Cost – Members: FREE; Non-members $500Rent-to-Own Research & Reports
The US Rent-to-Own Market (2022-2027)
APRO Annual Industry Statistical Survey and Trend Analysis
Rent-to-Own Customer Satisfaction Report and Trend Analysis
The Federal Government and the Fringe Economy
Regulating on the Fringe: Reexamining the Link Between Fringe Banking and Financial Distress
Renting The Good Life: A Law And Economics Research Paper
Rent-to-Own Agreements: Customer Characteristics and Contract Outcomes
Asset-Limited, Income-Constrained Consumers: A Macromarketing Perspective
Rent-to-Own Potential Customer Perception and Trend Analysis
Rent-to-Own Agreements: Purchases or Rentals?
A Reconsideration of Rent-to-Own
Corporate Social Responsibility: The Rent-to-Own Industry
Survey of Rent-to-Own Customers