Association of Progressive Rental Organizations | America’s Champion for Rent-to-Own

About APRO

The Association of Progressive Rental Organizations (APRO) is America’s only national trade association for the rent-to-own (RTO) industry. Established to advocate for and support the interests of RTO businesses, APRO provides its members with essential resources, industry insights, and a strong community network. Through educational initiatives, legislative advocacy, and professional development opportunities, APRO strives to elevate the standards and success of the RTO sector, ensuring it continues to thrive and serve customers with integrity and excellence.

Our Mission

Our mission is to promote the success of the rent-to-own industry.

Our Vision

We are the rising tide that elevates the rent-to-own industry through advocacy and education to better serve our customers.

Our Values

  • PRO Customers
    We improve the lives of our customers by renting products they want and need.

  • PRO Advocacy
    We advocate for the benefits of rent-to own for our customers and the communities we serve.

  • PRO Members
    We meet the current and future needs of our members.

  • PRO Dialogue
    We facilitate dialogue across the industry to ensure we represent the collective voice.

Understanding APRO

The following links will help those interested to understand more about APRO.


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