Association of Professional Rental Organizations (APRO)

Developing Rent-to-Own Talent for Better Results

Ben Leach of Ace Rent-To-Own shares strategies for setting clear goals, delegating effectively, and developing stronger teams during RTO World 2026.

Employee training is most useful when employees understand not just what they need to learn, but what they are expected to accomplish with that knowledge. That means connecting training to defined business goals, measurable behaviors, regular feedback, and opportunities to adjust along the way.

During Developing Talent Who Drive Operational Results at RTO World 2026, Ace Furniture & TV Inc. dba Ace Rent-To-Own Director of Education Ryan Boege and President Ben Leach shared how their company approaches that process. Their framework centers on a continuous improvement model that moves through goal setting, training, feedback, and intervention, and then back to evaluating whether the original goal or approach needs to change.

Rent-to-Own Employee Training Starts With the Goal

Leach and Boege encouraged attendees to begin with the outcome they want and work backward to identify what employees need to do to achieve it. Their backward design approach starts by defining the goal, then establishing the practices and procedures, employee behaviors, leadership support, interventions, and measurements needed to reach it.

The approach also requires leaders to define what successful performance actually looks like. Terms such as “good salesmanship” or “solid collection practices” can mean different things to different employees unless leaders clearly explain expectations.

The speakers recommended creating what Boege described as a “transparent invitation” for employees to understand what success looks like in their store.

That clarity gives employees a better opportunity to assess their own progress rather than waiting for a manager to tell them whether they are succeeding.

Train for Performance, Not Just Knowledge

Setting a goal is only the beginning. Employees also need the skills, resources, and support to perform against the standards they have been given.

Leach summarized that responsibility with a leadership principle: “Holding your team able before you hold them accountable.” Before addressing an employee’s performance, leaders should consider whether that person understands the job, has received sufficient training, and knows what is expected.

That distinction matters especially when developing new employees. The session emphasized intentional training with dedicated time, clear content, responsible trainers, checks for understanding, and continued reinforcement. Training should also connect directly to the goals the organization is trying to accomplish.

Experienced employees are not exempt. Leach and Boege described training as cyclical, with refreshers helping experienced team members revisit skills or expectations that may have faded over time.

Make Feedback Specific and Actionable

Ryan Boege of Ace Rent-To-Own shares strategies for connecting employee training to measurable performance and operational goals during RTO World 2026.

Feedback is another part of the continuous improvement cycle. The presenters recommended making it timely, specific, predictable, and actionable.

Rather than simply telling someone to “keep doing what you’re doing,” leaders can identify the specific behavior producing a good result. Similarly, when performance falls short, feedback should tell employees what they can do differently.

The session also emphasized recognizing employees when they are doing things well. Specific praise helps employees understand which behaviors to repeat, while predictable feedback makes coaching a normal part of work rather than something employees encounter only when a problem develops.

Data can support those conversations. Leach and Boege shared examples of using performance information to show employees where they stand against established goals and to identify when additional coaching or intervention is needed.

Revisit the Goal and Be Ready to Adjust

Continuous improvement also requires leaders to evaluate whether the plan is producing the intended result. Sometimes the right decision is to stay the course. Other times, the goal, training, measurement, or approach needs to change.

Leach offered an example from his own company in which a strong focus on increasing potential rent produced progress toward that goal while collections began to slip. Employees responded to what leadership emphasized, showing why managers need to monitor the broader effects of the goals they set.

That cycle of setting goals, training, measuring, coaching, and adjusting also depends on leadership throughout the organization. Near the end of the session, Leach emphasized that training cannot belong to one designated trainer. Store managers and other leaders closest to employees must also be equipped to coach, provide feedback, and reinforce expectations.

For rent-to-own leaders, the session offered a practical way to connect employee development with operational priorities: define where the business needs to go, make the path clear, give employees the skills to follow it, measure progress, and keep refining the approach.

APRO members can watch the full Developing Talent Who Drive Operational Results session replay for more examples from Leach and Boege’s presentation at RTO World 2026.


About Ace Furniture & TV Inc. dba Ace Rent-To-Own

Ace Furniture & TV Inc. dba Ace Rent-To-Own is a rent-to-own company serving communities throughout Nebraska and Iowa. Founded in 1982, the company offers furniture, appliances, electronics, computers, mattresses, tires, jewelry, and other home essentials through flexible rental-purchase options. Ace Rent-To-Own has been an APRO member since 1982.

Upcoming Events



Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.