Welcome to RTO World 2019!


 

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Thank You for Attending RTO World 2019!

Networking • Trade Show • Professional Development • Hot Show

Industry leaders, exhibitors, and other key players gathered in Louisville, Kentucky, to share the best practices and industry trends, test out the latest technology, and connect with one another in an atmosphere of camaraderie that only APRO and TRIB Group could provide.

Missed the show? Take a look at the links below for a sneak peek of the industry’s biggest event of the year.

RTO World 2019: Feelin’ Lucky in Kentucky

RTO World 2019 Photo Album Sneak Peek

Spotted at Fourth Street Live! – Photos from the Louisville Experience Party

Keep your eyes out for more exciting coverage and photos coming soon!

Thank You to our Sponsors

Titanium

Platinum

Gold

Silver



Bronze

Supporter











Contributor

American Wholesale Furniture
Banner Marketing
Florida State Games/Ideal Electronics
Garris Horn PLLC
J.W. Terrill
L2 Corp.
LG Appliances
Navair Corporation
PTS Direct Benefits
Simply Bunk Beds

RTO World 2019 Schedule and Social Events

Full Registrant Schedule

Monday, August 5

3:00 pm – 6:00 pm Early Registration
3:00 pm – 8:00 pm Exhibitor Early Set-up
4:00 pm – 7:00 pm TRIB Group Board Meeting

Tuesday, August 6

7:30 am – 5:00 pm Registration
Refreshments sponsored by GE Appliances
7:30 – 9:00 am Kentucky Rental Dealers Association Meeting
8:00 am – 10:00 pm Exhibitor set-up
8:00 – 8:50 am State Association Presidents’ Meetup
9:00 – 10:30 am TRIB Group Membership Meeting
10:45 – 11:45 am Peer Group Meetups/Roundtables
 
  • Industry Newcomers
  • Marketing Professionals
  • I.T. Professionals
  • District Managers
  • Owners/Dealers
12:00 – 1:30 pm APRO Awards Luncheon & Business Meeting
Sponsored by LG Electronics Corp, USA
12:00 – 1:30 pm Store Managers’ Registration Check-in
12:30 – 1:30 pm Store Managers’ Meetup
Meet up with other Store Managers prior to the sessions to discuss ideas, challenges & solutions facing your stores.
(Lunch available from nearby vendors)
1:45 – 4:35 pm RTO Education breakout sessions [ALL TRACKS]Click here for the Education Session Planning Guide
Sponsored by High Touch Technologies
 
  • 1:45 pm – 2:35 pm: Breakout 1
  • 2:45 pm – 3:35 pm: Breakout 2
  • 3:45 pm – 4:35 pm: Breakout 3
4:15 – 4:45 pm Pre-Hot Show Vendor Meeting
(APRO VAC Elections)
4:45 – 6:45 pm Hot Show Welcome Reception & Sale
Sponsored by Whirlpool
9:00 pm Emerging Leaders Networking Social (location TBD)
Sponsored by RentDirect Nationwide

Wednesday, August 7

7:00 – 8:00 am Exhibitor final set-up
7:30 am – 5:00 pm Registration
Refreshments sponsored by GE Appliances
8:15 – 9:00 am RTO Education Continental Breakfast
Sponsored by Color Ad, Crosley Corporation, O’Rourke Sales Company and Progressive Furniture Inc.
8:00 – 9:45 am Store Managers’ Expo Pre-show Sneak Peek and Breakfast
9:00 – 9:50 am Keynote in Education General Session
Sponsored by High Touch Technologies
10:00 am – 2:00 pm RTO Education Breakout Sessions (Store Managers Only)
Click here for the Education Session Planning Guide
10:00 am RTO World Trade Show Ribbon Cutting Ceremony
10:00 am – 5:30 pm RTO World Trade Show
Snacks and refreshments co-sponsored by Coaster, Symbol Mattress, and Tempoe.
Ice cream break sponsored by Ideal Software Systems. Inc.
11:30 am – 1:00 pm Networking Luncheon in the Exhibit Hall
Lunch co-sponsored by Byrider, and Climatic Corp.
2:00 pm Store Managers’ Afterglow
Time to stay a little longer? Join other Store Managers to discuss the biggest takeaways of the Convention.
3:00 – 3:30 pm APRO Board Meeting
4:00 – 5:00 pm Bourbon Break in the Exhibit Hall
7:00 – 9:30 pm Fourth Street Live! Party (Louisville Experience)
Co-sponsored by Ashley Furniture

Thursday, August 8

7:30 am – 12:00 pm Registration
8:00 – 9:00 am Coffee Talk continental breakfast in Exhibit Hall Food Court
Co-sponsored by Lane/United Furniture IndustriesNational Coverage/NCTV, and Relation Insurance
8:00 am – 12:30 pm RTO World Trade Show
9:30 – 10:30 am APRO Vendor Advisory Committee Meeting
12:30 – 6:00 pm Exhibitor and Decorator Tear Down


Small Batch Managers’ Experience

Tuesday, August 6

12:00 – 12:30 pm Store Managers’ Registration Check-in
12:30 – 1:30 pm Store Managers’ Meetup
Meet up with other Store Managers prior to the sessions to discuss ideas, challenges & solutions facing your stores.
1:45 – 4:35 pm RTO Education breakout sessions – Store Managers
Click here for the Education Session Planning Guide
 
  • 1:45 pm – 2:35 pm: Breakout 1
  • 2:45 pm – 3:35 pm: Breakout 2
  • 3:45 pm – 4:35 pm: Breakout 3
4:45 – 6:45 pm Hot Show Welcome Reception & Sale
Sponsored by Whirlpool
9:00 pm Emerging Leaders Networking Social
Sponsored by RentDirect Nationwide

Wednesday, August 7

8:00 am – 9:45 am Store Managers’ Expo Pre-show Sneak Peek and Breakfast
10:00 am – 2:00 pm RTO Education Breakout Sessions (Small Batch Only)
Click here for the Education Session Planning Guide
2:00 pm Store Managers’ Afterglow
Time to stay a little longer? Join other Store Managers to discuss the biggest takeaways of the day.

To qualify, for the Small Batch Managers’ Experience $99 registration, attendees must:

  • Be employed by an active APRO and/or TRIB Group member company,
  • One prior full registration required from the Member Company,
  • Be a Store Manager (responsible for managing one store only).

Regional and District Managers need to register under the additional attendee category.

Note: All Full Registrants will have the option to attend the Small Batch Education Sessions. If a Store Manager is planning to attend the social events, they need to register as an Additional Full Attendee.

Lanyard/Badges sponsored by Aaron’s
RTO World App sponsored by Benefit Marketing Solutions

*This schedule is tentative and subject to change

Are you interested in holding an event in conjunction with RTO World 2019? Please read this policy.

An ICW (in conjunction with) meeting is any event affecting RTO World attendees that is outside the official RTO World program, including but not limited to:

  • Customer/Acquisition meetings, dinners or receptions
  • Company/franchise trainings
  • Social events/dinners
  • Staff meetings
  • Industry pre-conference and post-conference meetings

In general, the following activities are not permitted without express permission and coordination with the convention organizers:

  • External education, tours, demos, training
  • Content resembling existing RTO World Programs
  • Satellite events of any nature
  • Distribution of promotional material (e.g. fliers, room drops)
  • Sales presentations and equipment demonstrations

RTO World staff welcomes affiliated organizations to meet and host various functions during organizer-approved dates and times in conjunction with the 2019 RTO World Convention. 

We can provide many opportunities for sponsored events that could meet your same goals as an ICW event, and more effectively. We create custom events within the convention week that will ultimately serve you better due to the access of additional audiences and scheduling guidance that will result in the best attendance, and overall result.

If your company is interested in hosting events for its employees or franchisees, we can potentially provide you space and audio/visual at no cost. This is not guaranteed and handled on a case by case basis. All such trainings need to be coordinated with our RTO World meeting planning team. 

The RTO World organizers must review and approve any event involving convention attendees during the inclusive dates of RTO World Convention, whether held at an APRO/TRIB-contracted facility or in the same metropolitan area as the Convention.

All organizations and individuals seeking to host an ICW event must email us at expo@rtoworld.org to submit a request for the event/meeting, and receive an approval from the organizing team at APRO prior to promotion and implementation of the ICW Event.

RTO World 2019 Education Sessions

The RTO Education sessions are in the process of being finalized but here’s a sneak peek of some of the top rent-to-own industry speakers and major topic areas for 2019. This year will also include expertise from inside and outside the rent-to-own industry. Stay tuned for more announcements!

Sessions & Speakers

[KEYNOTE SPEAKERS]

No Turning Back: The Future of RTO
Presenter: Kerry Lebensburger, Chief Revenue Officer – Ashley Furniture Industries

We’re excited to announce that Kerry Lebensburger will bring his direct and visionary style to RTO World as a keynote speaker. Kerry does not mince words about where he sees the direction of retail going, and in turn, exactly how he sees RTO’s role moving forward. RTO emerged 40 years ago to meet the needs brought on by financial circumstances at the time. Now, the future of RTO will need to adjust to meet the demands of a whole new, broadened audience. The best path ahead for RTO may not be where you are headed, and most definitely is not where we’ve been.  Join us for a high energy view of the changing rent-to-own landscape from this industry leader and visionary.

Kerry Lebensburger‘s storied career spans nearly 50 years and covers all aspects of furniture retail. He’s worked in Florida, Georgia, Ohio, and now Wisconsin. His view of the market is national, always in furniture, always in retail. Known in some circles as the “Father of Motion Furniture,” Kerry helped develop the concept of motion.

In 1993, Kerry moved to Ashley Furniture where he helped them get into the stationary upholstery business. He then proceeded to rise through the ranks at Ashley from Vice-President then President of Case Goods, then President of North American Sales Marketing & Merchandising. Today he holds the title of Chief Revenue Officer.

No one understands the challenges facing the furniture business today better than Lebensburger.  He will share his insights into the industry — the good, the bad and the ugly — with an overall optimistic view of furniture retail’s future.


Closing Keynote
Presenter: John D. Smith, Chief Operations Officer – Aaron’s, Inc.

John Smith joined Aaron’s as Chief Operations Officer, Aaron’s Sales and Lease Ownership in January 2018. Prior to joining Aaron’s, Mr. Smith served as Chief Executive Officer of Rize Holdings, LLC, a PE-backed restaurant operating company located in Atlanta, Georgia. 

Prior to joining Rize Holdings, Mr. Smith held multiple leadership positions within Caesar’s Entertainment Corporation in destination and regional markets, including: President, Mid-North Region from September 2013 until February 2016 and Chief Executive Officer of Harrah’s Resort in Atlantic City, NJ.  from 2010 until 2013. 

Before joining Caesar’s Entertainment Corporation, Mr. Smith held several positions with Collective Brands, Inc. (formerly, Payless Corporation) including, Senior Vice President/General Manager, Retail Performance and Lifestyle Group from February 2009 until 2010, Senior Vice President, Store Development and Corporate Procurement from 2007 until 2009, and VP, Corporate Strategy from 2005 until February 2007. 

Mr. Smith also held positions early in his career with General Electric, IBM and McKinsey & Co. and earned a Bachelor of Science Degree in Electrical Engineering from Temple, University and an MBA from the Harvard Business School.



[OPEN TO ALL ATTENDEES]

The Brand Ambassador:
Recruiting and Deploying Social Media Influencers for Your Brand
Presenter: Brian Eckleberry–Director of Marketing and Merchandising, Ace Rent-to-Own
No matter how good a salesperson you think you are, you will NEVER be as good at promoting your business as a happy customer is. They are your Brand Ambassadors.

This session focuses on growing your business by turning your loyal customers into brand ambassadors. During this session, Brian Eckleberry, Director of Marketing and Merchandising for Ace Rent-to-Own, will focus on how to identify, recruit, educate, and reward your superfans. This session combines humor, market research, practical knowledge, and audience participation to help you find and develop your next army of brand ambassadors.

Brian Eckleberry is the Director of Marketing and Merchandising for Ace Rent-to-Own. Relatively new to the Rent to Own industry, Brian brings 25 years of marketing and branding expertise from his days in radio and television creative services. He has a proven record of accomplishments in developing comprehensive branding strategies to support business goals and objectives.


Using Culture to Recruit and Retain Top Talent
Presenter: Kelly Martin–Vice President of Corporate Strategy and Culture, SKC Enterprises Inc., dba Rent One
Join us to discuss one of the business world’s hottest topics: people. Kelly Martin will share with you how to turn vague ideas into tangible takeaways that lead to retention of your most valuable asset. The discussion will range from recruiting metrics to certification programs and the importance of internal communication and engagement.

Kelly Martin has held a myriad of roles within the Rent One family. She’s held leadership positions including as regional manager and regional director, and Managing Member at Imagery Marketing.


The Art of Growth: Building Your Customer Base
Presenter: Mike Tissot–Owner, Countryside Rentals Inc., dba Rent-2-Own
Learn to create an RTO growth funnel. Mike Tissot from Countryside Rentals will discuss attracting, retaining and winning over customers for the infinite game!

Mike Tissot grew up in the rent-to-own business; his father is former APRO President Darrell Tissot. Mike’s background in marketing has helped his company, Countryside Rentals/Rent-2-Own, grow to 33 stores in Ohio and Kentucky. He is the current president of the Ohio Rental Dealers Association and recipient of APRO’s 2008 President’s Award of Excellence.



[DEALERS & OWNERS TRACK]

Strategic Steps to Success: Why Our Business has Grown 27%
Presenters: Dan Fisher–President; Joe Luczak–District Manager; and Scott Waltman–Director of Employee Development, MAJIK Rent to Own
In January 2017, MAJIK Rent-to-Own shook-up their company structure and created a strict, culture-based approach. The results were significant and life-changing. Without opening any additional stores, MAJIK’s weekly/ monthly “expected revenues” went up 43% (actual revenue went up 40%) from three years ago. This session focuses on the strategy behind their team leadership approach, the process of how they started this change, and how it plays out in the day-to-day.

Dan Fisher, owner of MAJIK Rent to Own, based in Lancaster PA. Dan has served on the APRO board of directors and currently serves as the TRIB group President.

 

Joe Luczak, MAJIK’s “DM of the North”, oversees five stores, and is a shining example of how culture wins. Joe has been with the company since February 2016. Prior to joining MAJIK, Joe had multiple year placements with both Walmart and with Pilot, in various management roles.

 

Scott Waltman, MAJIK’s Director of Employee Development, and newly designated Dream Manager has been with the company since November 2013. Scott joined MAJIK 25+ years in mall retail, where he earned his way from entry-level employee at Nike to being a 26-store District Manager with Hot Topic.


Shades of Gray: Wage & Hour Legal Issues for Owners
Presenter: Brian Farrington, APRO’s retained Wage & Hour Attorney
Brian Farrington, APRO’s retained Wage and Hour attorney, will discuss Wage & Hour Legal Issues. Learn how to avoid costly errors in terminations and misclassification of employees, how to handle human resource issues to avoid litigation, and how the latest issues with overtime and wages may affect your business. Brian will bring you up-to-date on what’s changing in employment law.

Brian T. Farrington is a Shareholder at Cowles & Thompson. His practice consists of transactional work advising and representing management concerning employment law.

 


Considerations for Buying & Selling an RTO Company
Presenters: Troy Garris–Managing Partner, Garris Horn PLLC; Michael Helton, and Christopher Terrigino, Rivero, Gordimer & Company, P.A.
There are many considerations for current and future owners of rent-to-own stores when they are interested in buying or selling an RTO business. How do you identify targets? How do you conduct due diligence and who’s responsible for what? How do you structure the transaction to maximize the benefits? And, how do you limit liability for both parties?

It would be beneficial for all parties involved to create and follow a timeline of a purchase or sale agreement from beginning to end of the transaction. This session will include the steps that should be covered as well as what key topics that need to be considered at each step.

Troy Garris the Managing Member of the law firm Garris Horn PLLC – a financial services and business law firm with clients from around the nation. His firm focuses on many different areas for companies, and he spends a good amount of time handling M&A-mergers & acquisitions, employment law, and cybersecurity.

 

Michael E. Helton is a tax shareholder at Rivero, Gordimer & Company, P.A and has been with the firm since 1999. Mr. Helton’s areas of concentration include tax preparation, planning, and consultation for individuals, businesses, estates and trusts, business owner succession planning, and other tax-related topics. He has over 15 years of experience with clients in the Rent-To-Own business and serves on the vendor advisory board at APRO.

 

Christopher F. Terrigino has been practicing in public accounting since 1997 and joined Rivero, Gordimer & Company in 1999. During his tenure with the Firm, Mr. Terrigino has been able to work with clients in the rent-to-own, not-for-profit, retirement plans (Form 5500 audits), construction, technology, HUD-assisted housing, and healthcare industries by providing accounting, assurance, and consulting services.


Breaking Barriers: 5 Ideas to Create New Revenue Streams and Retain Key Employees
Presenters: Chris Kale, Sr.–Owner, Rent King; Chris Kale, Jr.–Owner, Happy’s Home Centers, Inc.; and Jeff Kale–Owner, Happy’s Home Centers, Inc.
We’re always looking for new ways to grow our bottom line and keep key employees engaged, right? We’ll be exploring 5 innovative concepts of new ventures and ideas that can help your company grow its bottom line while rewarding and retaining key employees. Concepts discussed are residential home staging, in-house art and POS production, the furniture subscription model, creating new partnerships with top GMs, and a vacation property concept.

Chris Kale, Sr. joined Tampa-based RTO pioneer Buddy Bi-Rite straight out of college in 1983. Over the past 35 years, he has attended almost every APRO convention and more than a dozen APRO Legislative Conferences. He has also served five years as the President of the Florida Rental Dealers Association and has attended every annual FRDA Legislative Conference over the past 12 years, plus has served on APRO’s board of directors for the past 2 years.

 

Chris Kale, Jr. started Happy’s Home Centers with his uncle and father in 2010. Today, he and his brother Jeff oversee the day to day operation of 13 Happy’s Home Centers locations in Tampa Bay and Jacksonville. Chris is an alumnus of the University of Florida – Go Gators! He currently serves as the Vice President of TRIB Group and on the Board of the Florida Rental Dealers Association. He enjoys spending Sundays with his wife Katy, daughter Caroline, and son James.

 

Jeff Kale grew up in the rent-to-own industry. He worked delivery trucks for his father’s RTO business Rent King in his teens and into his 20’s. He started Happy’s Home Centers with his brother, his uncle, and father in 2010. Today, he and his brother Chris oversee the day to day operation of 13 Happy’s Home Centers locations in Tampa Bay and Jacksonville. Jeff has a finance degree from the University of Florida.


Managing Transitions & the Multi-Generational Workforce
Presenters: Larry Sutton–President/Founder and Adam Sutton–Executive Vice President, RNR Tire Express
There are five generations in the workforce today each with different ways of communicating and working, plus different expectation from their employers for compensation, benefits, and advancement. This session’s focus is building cross-generational relationships to help leverage the strengths of all employees.

Key components to this session will cover retention techniques specifically targeted towards different generations, as well as succession planning and how to plan for transitions.

Larry Sutton learned how to sell TV and appliances on commission when he was in high school. “My senior year I sold every teacher I had a TV or an appliance,” said Larry. Larry traveled around the country giving seminars on the RTO business as a way to give back to the industry and to help other dealers be successful. “I must have sounded like a preacher spreading the gospel because I became known as the Reverend of Rent to Own.”

 

Adam B. Sutton was literally born into the Rent to Own industry. His father, Larry Sutton AKA “The Reverend of RTO” was President of Champion RTO and later founded RENT-n-ROLL Custom Wheels & Tires (now RNR Tire Express). Adam traveled often with his dad during store visits and credits these trips to being able to read a P&L at an early age but more importantly for teaching him about the greatest asset of the RTO industry – “it’s people”. He credits this upbringing for helping shape who he is today and believes that the RTO industry has more opportunity than any other to become the greatest and one of the most prosperous industries in the world.


2019 APRO Legal Update
Presenter: Ed Winn, APRO Legal Counsel
Rental dealers generally are more focused on day-to-day operations than the legal environment of the RTO industry. Yet the industry is faced with legal challenges on many fronts. In his presentation, Mr. Winn provides an update on current RTO legal issues with a focus on recent “hot” developments in the industry. This includes strategies for helping defend against those attacking the RTO business model. Other topics include pending tax issues, current Federal and State investigations, the Telephone Consumers Protection Act, and Consumer Financial Protection Bureau. and other topics that are on the minds of rental dealers across the country.

Ed Winn is APRO’s general counsel and a partner at the law firm of Martinec, Winn, Vickers and McElroy in Austin, Texas. He helped found the Association of Progressive Rental Organizations in 1980 and his knowledge of the rent-to-own industry is unsurpassed. Winn is a regular contributor to RTOHQ: The Magazine, author of APRO’s Rental Training Online course “Introduction to Rent-to-Own,” and has presented numerous seminars relating to the RTO industry for many years.

RTO World 2019 Small Batch Managers’ Experience

This year’s RTO World 2019 schedule introduces a new condensed program specially crafted for store managers all for just $99!

The best value and highest quality RTO education you can find is finally here! This is a MUST for all store managers serious about their career in rent-to-own.

Small Batch Managers’ Experience 2019 Speakers

Leonard Alonzo
Leonard Alonzo
Vice President of Sales
RES Accessorie
Ron Brown
Ron L. Brown
Skip tracer; Instructor and Speaker
Rachel CaseyRachel Casey
Regional Manager
Rent-2-Own

Nancy Friedman

Telephone Doctor Customer Service
Jessica Mahon
Marketing Communications Manager
Countryside Rentals,
dba Rent-2-Own


Owen Pye

Marketing Manager
SKC Enterprises, Inc
dba Rent One

 


Breanna Ratering

Sales Execution Representative
Whirlpool Corp

 


Kirby Salgado

Vice President of Merchandising
Aaron’s Inc.

 


Adam Sutton

Executive Vice President
RNR Tire Express

 


Martin “Elvis” Valdez

National Product Trainer
O’Rourke Sales/LG Electronics
   

Small Batch Schedule | Tuesday, August 6

12:00 – 1:30 pm Store Managers’ Registration Check-in
12:30 – 1:30 pm Store Managers Meetup
Meet up with other Store Managers prior to the sessions to discuss ideas, challenges & solutions facing your stores.
1:45 – 4:35 pm RTO Education breakout sessions – Store Managers
 
  • 1:45 pm – 2:35 pm: Breakout 1
  • 2:45 pm – 3:35 pm: Breakout 2
  • 3:45 pm – 4:35 pm: Breakout 3
4:45 – 6:45 pm Hot Show Welcome Reception & Sale
Sponsored by Whirlpool
9:00 pm Emerging Leaders Networking Social
Sponsored by RentDirect Nationwide

Wednesday, August 7

8:00 am – 9:45 am Store Managers’ Expo Pre-show Sneak Peek and Breakfast
10:00 am – 2:00 pm RTO Education Breakout Sessions
Sponsored by High Touch Technologies
2:00 pm Store Manager’s Afterglow
Time to stay a little longer? Join other Store Managers to discuss the biggest takeaways of the day.

The Small Batch Managers’ Experience includes…

  • Fifteen educational sessions to choose from!
  • Participation in facilitated store managers’ meetup to share ideas and best practices,
  • An invitation to the RTO World Hot Show & Welcome Reception,
  • An invitation to the Emerging Leaders Networking Social; and
  • An exclusive store managers’ sneak peek of this year’s tradeshow prior to its official opening!

Educational Sessions

Improving Keep Rate, Revenues, and Profits:
Proper Product Care and Refurbishment

Presenter: Leonard Alonzo–Vice President of Sales, RES Accessories
Increase your turn and keep rates and help managers build revenue and profits by improving product care and transport. This session focuses on the financial benefits of using proper product care and refurbishment to improve your keep rate revenues and increase profits. We will focus on product care, including best practices for transportation, protection, and containment. We will review these and other factors affecting your profit margins.

Merchandising Your Store to Maximize Your Profit

Presenter: Kirby Salgado, Vice President of Merchandising – Aaron’s Inc.
In this session, topics will include assortment construction, understanding customer demographics, upselling and attachment product, and product mix. We will also dig into the latest trends in visual merchandising, and how to present your store to capture more transactions.

Lessons in Expert Collections Methods
Presenter: Ron Brown–Skip tracer Instructor and Speaker
Join Ron Brown, licensed private investigator, as he reveals the tools and techniques utilized by the top professional tracers in the United States to locate missing consumers and mortgaged collateral. You will be introduced to a method of cyber tracking which decreases skip tracing expenses. This method moves from no cost data sources to data suppliers who mine non-public personal information and supply it to the credit and collection industry. Discover what traits a “CYBERTRACKER” must possess to be successful. Find out how utilizing “old fashioned telephone skip tracing” and the science of Neuro-linguistics will allow you to gather more information on your missing subject and mortgaged collateral.

Managing the Invisible Inventory
Presenter: Rachel Casey–Regional Manager, Rent-2-Own
Product is money, not just stuff! Too often, we walk past bad inventory without even noticing. That inventory piles up under counters, in back rooms, and on showroom floors, creating clogs in your business flow and budget. This invisible inventory is getting in the way of your success. In this session, we will discuss the importance of pricing and merchandising to effectively move inventory from “idle” to “on rent” and maximize profitability.

Golden Nuggets of Sales and Customer Service
Presenter: Nancy Friedman–Telephone Doctor Customer Service
FACT: You have less than 20 seconds after a customer walks into your store or calls your company to influence their decision. What you do in those 20 seconds can make or break the sale. Nancy’s Golden Nuggets program will cover topics like this and others including How to Handle Upset, Irate Customers; Listening Skills, Questioning Techniques; and Resiliency (bouncing back from negativity). Each section will provide a golden nugget of wisdom for attendees to take back to stores and apply quickly!

Encore Session: Hell Hath No Fury Like a Customer Scorned – The Five Forbidden Phrases
Presenter: Nancy Friedman–Telephone Doctor Customer Service
Can you think of some wicked little phrases that instantly turn you off? Imagine what they’re doing to your customers. Nancy focuses on the Telephone Doctor’s famous FIVE FORBIDDEN PHRASES and you’ll recognize them right away. Learn how to permanently banish them from your vocabulary and replace them with better phrases that build customer loyalty and increase sales.

Driving Traffic through Social Media Promotions

Presenter: Jessica Mahon, Marketing Communications Manager – Countryside Rentals, dba Rent-2-Own & Owen Pye, Marketing Manager – SKC Enterprises, Inc dba Rent One
Social media marketing is an affordable and practical way to reach both current and potential customers. However, the landscape of social media is changing. This session covers the latest updates in a session designed to help owners navigate these changes and better understand social media as a business necessity. Hear big picture ideas about driving traffic and sales via social media. Also, discuss tools, tips, and the hottest trends to be successful in creating sales opportunities in a unique digital space.

Whirlpool Product Training
Presenter: Breanna Ratering–Sales Execution Representative, Whirlpool Corp

Moving From Employee to Leader: Building Your Personal Brand
Presenter: Adam Sutton–Executive Vice President, RNR Tire Express
In this session, Adam Sutton, Executive Vice President of RNR Tire Express, will discuss how one transitions from an employee mindset to one better suited to leaders. He’ll also discuss how building a leadership identity starts with a “Personal Brand,” and how personal branding is about making a full-time commitment to the journey of defining yourself as a leader.

LG Product Training and Demo Tips
Presenter: Martin “Elvis” Valdez–National Product Trainer, O’Rourke Sales/LG Electronics
LG will be training on current product and technology as well as provide examples on how to demo the product and tech to your customers. Demos on how to explain OLED vs. LED, Smart Demos using your voice, and a cool new way to Karaoke with your LG products.

 

RTO World 2019 Trade Show

In addition to education, RTO World’s trade show will offer attendees an opportunity to connect with vendors, purchase inventory, and learn about the industry’s newest products and services. If your company is interested in exhibiting at the RTO World 2019 Trade Show fill out the booth reservation form and return it as soon as possible.

RTO World 2019 Booth Reservation Form.

RTO World 2019 Sponsorship Opportunities Are Here!

This is your opportunity to showcase your hottest products and newest technologies while making important connections that only RTO World can provide! Read through the 2019 RTO World Sponsorship Brochure to see what is available now.

2019 Sponsor Information

Are you interested in holding an event in conjunction with RTO World 2019? Please read this policy.

An ICW (in conjunction with) meeting is any event affecting RTO World attendees that is outside the official RTO World program, including but not limited to:

  • Customer/Acquisition meetings, dinners or receptions
  • Company/franchise trainings
  • Social events/dinners
  • Staff meetings
  • Industry pre-conference and post-conference meetings

In general, the following activities are not permitted without express permission and coordination with the convention organizers:

  • External education, tours, demos, training
  • Content resembling existing RTO World Programs 
  • Satellite events of any nature
  • Distribution of promotional material (e.g. fliers, room drops)
  • Sales presentations and equipment demonstrations

RTO World staff welcomes affiliated organizations to meet and host various functions during organizer-approved dates and times in conjunction with the 2019 RTO World Convention. 

We can provide many opportunities for sponsored events that could meet your same goals as an ICW event, and more effectively. We create custom events within the convention week that will ultimately serve you better due to the access of additional audiences and scheduling guidance that will result in the best attendance, and overall result.

If your company is interested in hosting events for its employees or franchisees, we can potentially provide you space and audio/visual at no cost. This is not guaranteed and handled on a case by case basis. All such trainings need to be coordinated with our RTO World meeting planning team. 

The RTO World organizers must review and approve any event involving convention attendees during the inclusive dates of RTO World Convention, whether held at an APRO/TRIB-contracted facility or in the same metropolitan area as the Convention.

All organizations and individuals seeking to host an ICW event must email us at expo@rtoworld.org to submit a request for the event/meeting, and receive an approval from the organizing team at APRO prior to promotion and implementation of the ICW Event.