In an effort to focus on the industry image, APRO conducts focus groups in San Antonio, Columbus, Tampa and Syracuse. These focus groups set the framework for a national marketing
APRO commissions Trenholm Research for its third Potential Customer Survey. The survey studies the perception of the rent-to-own industry by those customers who fit the rent-to-own demographics but do not
President Obama signs the Financial Stability Act of 2009 creating the Consumer Financial Protection Bureau. The rent-to-own industry is not addressed in the legislation.
The APRO Educational Scholarship awards four scholarships to Cordilia Stewart, Kylie Pelow, Evan Carter Howell and Michael Kessler. This is the first time APRO has awarded multiple scholarships and establishes
APRO donates $50,000 worth of product and money to the Congressional Black Caucus Foundation Silent Auction. This is the 12th year of APRO’s donation campaign to the CBCF Scholarship Foundation.