3rd Potential Customer Surveys Assessed
APRO commissions Trenholm Research for its third Potential Customer Survey. The survey studies the perception of the rent-to-own industry by those customers who fit the rent-to-own demographics but do not rent-to-own. The rent-to-own industry received a grade equivalent of a “D+” for its perception outside of rent-to-own customers. The industry perception outside its customer base continues to improve but still suffers.