In the latest installment of RTO Insights—APRO’s rent-to-own video series on YouTube—the association’s general counsel, Ed Winn III, refers to the Cheers television show theme song, “Where Everybody Knows Your Name,” as an example of why knowing your customers is the best solution for growing your business. He suggests that the primary difference between rent-to-own and retail stores is the relationship that RTO professionals establish with their customers.
Watch this month’s RTO Insights, sponsored by RentDirect Nationwide. For more information on RentDirect and Nationwide Marketing Group click here. For the entire RTO Insights series click here.
Mike Tissot
Countryside Rentals Inc., dba Rent-2-Own
Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.
He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.
Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.