Association of Professional Rental Organizations (APRO)

RTO Team Leadership: A Recipe Worth Stirring

A good pot of soup needs attention. So does a rent-to-own (RTO) store. In LEAP Session 21, “SOUP: The Recipe for a Winning RTO Team,” APRO member Countryside Rentals Inc. dba Rent-2-Own Owner Mike Tissot brought rent-to-own team leadership into the kitchen, using a pot, a spoon, and a few unexpected ingredients to explain how managers shape their stores every day.

Adapted from Jon Gordon’s book SOUP, the session connected team culture to familiar store challenges: hiring, following up on leads, meeting delivery expectations, and keeping employees engaged. APRO member Cleek’s Home Furnishings/Rentals & Sales Owner John Cleek Jr. facilitated the discussion, part of the LEAP leadership development program presented by APRO and TRIB Group.

RTO Team Leadership Starts with the Ingredients

Mike began with the people who make a store work. A strong team needs employees whose strengths complement one another, including the manager’s. Someone who naturally gravitates toward sales may need colleagues who bring greater confidence and skill to account management.

“You don’t need to be a well-rounded manager,” said Mike. “You need a well-rounded store.”

That requires leaders to recognize where they do their best work and where they need support. Mike encouraged hiring for attitude, drive, and an ability to relate to RTO customers. He also challenged managers to address behavior that conflicts with the company’s values or weakens the team.

Once the team is in place, the “seasonings” help determine the store’s culture. Mike pointed to trust, communication, optimism, and a clear vision for employees’ growth. He asked participants to identify their equivalent of salt: the ingredient that brings out the best in everything else.

For Mike, that ingredient is high expectations. Leaders need to define what better performance looks like and communicate those expectations so employees understand what the store is working toward.

Keep the Spoon Moving

Choosing the ingredients is only the beginning. Mike’s central message was that managers hold the spoon, making them responsible for keeping the team moving through coaching, clear feedback, and timely recognition.

“We’re not making crock pot soup,” said Mike. “We’re not going to set it and forget it.”

He described declining standards as a gradual process. Sales leads stop getting prompt responses. Delivery preparation slips. The showroom receives less attention. Left unaddressed, those small changes become the store’s normal way of operating.

Consistent involvement helps managers catch those shifts early. Recognition should be specific enough that employees know what they did well, while feedback should make expectations clear. Effective RTO team leadership means paying attention before a missed step becomes a habit.

Adjust the Heat and Taste the Results

Managers also control the temperature. Too little pressure can allow complacency to develop; too much can leave employees feeling micromanaged or burned out. Mike encouraged leaders to apply productive pressure by understanding the business, setting achievable expectations, and expressing confidence in their people.

He also questioned the instinct to increase pressure whenever results decline. A struggling team may already feel overwhelmed. When things are going well, employees may be more receptive to a greater challenge. The right level of pressure can also differ by employee.

Finally, leaders need to taste the soup. In a store, Mike explained, performance data provides that taste test. Delivery volume, account results, and inventory measures help reveal whether the daily operation reflects the culture a manager intends to build.

His challenge was to examine those results honestly and resist explaining away every shortfall. Use the replay as a starting point for a team conversation: What makes your store work well, where are standards slipping, and how can you use your spoon?


Watch the full APRO webinar replay – proudly produced and presented by the Association of Professional Rental Organizations.


About Countryside Rentals Inc. dba Rent-2-Own

Countryside Rentals Inc. dba Rent-2-Own is a rent-to-own company serving customers across Ohio and Kentucky. Founded in 1985, Rent-2-Own offers furniture, appliances, electronics, computers, mattresses, tires, outdoor equipment, and other household products through flexible rental-purchase agreements. Rent-2-Own has been an APRO member since 1985.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.