Association of Progressive Rental Organizations

APRO Scholarship Star: Zoe Bass

Scholarship Star
APRO Scholarship Star: Zoe Bass

For more than a decade, the APRO Charitable Foundation has annually provided scholarships to rent-to-own professionals and their families. APRO members have contributed generously to the APRO Scholarship Fund – awarding 418 scholarships totaling $940,750 to date – empowering students connected with RTO to pursue college degrees and successful futures.

Kansas native Zoe Bass – one of the year’s 34 deserving APRO scholarship recipients – is a young woman with a rare combination of confidence, caring, and hustle. Zoe says though the pandemic kept her sitting in her bedroom learning from a laptop for the back half of her high-school years, she kept her eye on the prize.

“I’ve always had huge aspirations for myself,” says Zoe. “I want to go far and do big things, and I know what I’m passionate about: cosmetology. I want to own my own business, my own salon. During the pandemic, I’ve kept my dreams alive by practicing my skills daily, seeking guidance from adults who want the best for me, and always thinking about what I can do now to improve my chances of success later.”

During her junior year of high school, Zoe earned her Certified Nursing Aide certification and began working in a nursing home – during the first awful wave of the COVID-19 crisis. She also enrolled in college courses in addition to her regular classes, and still managed to graduate high school three months early, with 30 college credits already under her belt.

“Zoe is not only a great student, but a great person,” says Whitney Aves, a Family and Consumer Sciences teacher at Zoe’s high school. “One thing I’ll remember about Zoe is how quick she was to invite one of our special-education students to work with her on partner work and group projects. While many others shy away from working with someone who is different from the average student, Zoe was caring and compassionate to anyone she spent time with.”

Zoe applied for and was accepted to the cosmetology program at Johnson County Community College, which accepts only 16 students each semester. Once she walked the stage for her high-school graduation, Zoe immediately got a job and moved to Kansas City – three hours from her hometown of Hutchinson, Kansas – where she’s now attending college.

“I’m excited to be attending the program that is perfect for me,” she says. “And I’m thankful to also be earning my associate’s degree while completing my cosmetology license, which will set me up for a brighter future. I can’t wait to be a professional cosmetologist, helping people look and feel their very best.”

Zoe’s drive to follow her passion and to help others is definitely influenced by her dad, Marvin Bass of Best Tire Concepts LLC, dba RNR Tire Express. Zoe has watched her father work hard and excel in rent-to-own, where in just a few years, he has risen from account manager to store manager to inventory manager for an eight-store franchise.

“I can see my dad loves his job,” Zoe says. “Every day, he talks about his work in a positive way, and my whole family can truly tell that he enjoys his work environment and the company of his coworkers. Rent-to-own has given my father a career he loves, with room for growth and new opportunities. It lets him provide for us, and make sure we’re well taken care of. And he happily shares his knowledge of RTO with others, so they can get new tires without the financial stress of having to pay for them all at once. Rent-to-own has positively impacted my dad in a way that makes him want to keep helping others and positively impact them as well.”

Zoe is grateful for RTO, and for her APRO Charitable Foundation Scholarship, which is supporting her natural dedication and determination to succeed.

“This scholarship is providing me with the financial security I need to make my dreams happen,” concludes Zoe. “I’m on a path to do amazing things for myself and this world. Being awarded this scholarship is helping ensure I’m able to achieve everything I’ve ever wanted, worked for, and deserve.”

Zoe’s is one of the dozens of positive stories that generous donations from the RTO community make happen each year. Click here to learn more and contribute to this invaluable industry effort.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.