Longtime APRO Associate Member Central File Marketing, a provider of data-driven direct mail marketing campaigns serving the rent-to-own industry for more than three decades, recently announced that the company has been acquired by Anstadt Communications. Anstadt Communications is an integrated marketing and graphics communications company with a 139-year history.
Through the acquisition, Central File customers will benefit from the support and innovative offerings such as increased capacity to handle growing market volume demands, new technologies and capabilities to aid in generating new demand through solutions such as POS/POP displays and in-store signage, along with other exciting tools and technologies geared towards enhancing the customer experience.
“Central File Marketing will remain highly focused on the rent-to-own industry to ensure minimal interruptions for current clients as we improve the client experience and continue to exceed expectations,” says APRO Vendor of the Year recipient and APRO Vendor Advisory Committee member Al Benson, vice president of Central File Marketing. “We’re thrilled to join the Anstadt Communications family, and look forward to integrating the businesses to harness all of the benefits for our current and future clients.”
Anstadt’s acquisition of Central File adds data-driven direct marketing and promotions to its portfolio of marketing products and services, specifically for the rent-to-own industry. Through Central File’s extensive experience and proprietary data management system, Anstadt will be able to better serve clients in developing and executing highly effective and targeted direct-marketing campaigns.
“As a fifth-generation family-owned company, Anstadt strives to constantly enhance our offerings to generate greater outcomes for our current and existing customers,” says Matt Doran, president and CEO of Anstadt Communications. “Central File strengthens our company by delivering data-driven direct marketing campaigns that will have an instant impact on outcomes we can produce for our clients and enable our organization to continue to innovate and deliver top-tier solutions.”
Anstadt Communications and Central File Marketing will continue to operate as separately branded entities, specializing in their respective fields while sharing resources to bring added value to their customer base.
