Serta’s Trip to Paradise
TUSTIN, CA—April 17th 2017 BrandSource Members returned last week from their trip to Paradise in French Polynesia. Serta treated their top 20 members & their spouses to a luxury vacation in Moorea (based on increases over last year). Guests stayed at the Hilton Moorea Lagoon Resort & Spa where they enjoyed 6 nights and 5 days of beautiful sunsets, a golf outing, jeep tour, a private snorkeling trip, ATV rides, and jet skiing.
Mike Derro, VP of Sales, Buying Groups for Serta said, “Moorea was nothing short of amazing. We wanted to show these exceptional members our appreciation for their support of the Serta brand this past year by bringing them on this trip to Paradise.
Associated Volume Buyers (AVB) is a member-owned merchandising group with more than $17 billion in annual retail sales, nearly 4,500 independent members and over 8,000 stores in the North America. AVB has many active strategic alliances and Divisions, which include: BrandSource, Canada’s Mega Group, TRIB the industry’s premier rent-to-own group, ProSource the largest consumer electronics group in the US, and the newly formed home furnishings buying group HFA Buying Source, managed exclusively for HFA. As the largest unified merchandising group by number of members and volume in North America, AVB has the ability to negotiate strong programs with manufacturers and service providers in order keep its independent retailer members relevant and competitive in the consumer marketplace. Please visit www.brandsource.com or joinbrandsource.com for more information.
Jennifer Baldwin | BrandSource | 714-984-6644 | Jennifer.Baldwin@BrandSource.com