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Hello Omaha: How a Happy Accident Made RTO World 2025 Unforgettable

APRO CEO Charles Smitherman joins Pete Shau on The RTO Show Podcast to recap RTO World 2025 in Omaha, share event highlights, and look ahead for the rent-to-own industry.

I never planned on Omaha, Nebraska becoming one of the most celebrated RTO World venues of all time. In fact, it all started with a mistake – I booked the wrong hotel for a Nebraska meeting. But sometimes, as I’ve learned, the best discoveries happen by chance. Omaha’s vibrant downtown, beautiful riverfront, and top-notch convention facilities turned out to be the perfect backdrop for an unforgettable event.

This year, we welcomed more than 700 industry professionals and over 100 vendors. The energy was incredible. From standing-room-only sessions with leaders like Mike Tissot, Owner of Countryside Rentals Inc. dba Rent-2-Own, to fresh insights from outside voices – including former Nebraska football player Aaron Davis – the education lineup was the strongest I’ve ever seen. More importantly, every session delivered practical takeaways that our members could put into practice the very next day.

What makes our industry truly unique – and what I saw everywhere in Omaha – is the generosity of RTO professionals. Unlike other sectors, we don’t hoard our knowledge. We share it openly – because when one of us succeeds, we all succeed. I’ll never forget when a first-time attendee told me, “I came in feeling like I had a job, but after seeing all this, I know I have a career.” That’s the kind of transformation our gatherings make possible.

There were also moments I’ll cherish personally: celebrating Dan Fisher of Blue Ocean Brands LLC dba Majik Rent-To-Own stepping into the role as APRO President, and being surprised with the President’s Award from my longtime industry friend and mentor, Michael Bennett, CEO of Buddy’s Newco LLC dba Buddy’s Home Furnishings. Those reminders of service and leadership fuel me for what’s ahead.

And what’s ahead is important. In April, we’ll be in Washington, D.C., for the APRO Legislative Conference. I’m especially excited about our Legislative Fellows program, which will bring 20 first-time attendees to Capitol Hill. Because if we don’t tell our story in Washington, someone else will. Then in August, we’ll gather again for RTO World in West Palm Beach, Florida – another city I know will surprise us in the best ways.

If you’ve never attended an industry event, I want to encourage you: make plans. These gatherings don’t just build better businesses; they create community and purpose. That’s what I experienced in Omaha, and it’s what I hope you’ll experience in D.C. and beyond.

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Mike Lewis

Central Properties dba Premier Rental-Purchase

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.