Association of Professional Rental Organizations (APRO)

Why You Can’t Rush RTO Training 

Training someone to complete a task is one thing. Training them to understand why they are doing it, adapt when the situation changes, and confidently work with customers takes something more: time. 

In this episode of The RTO Show PodcastPete Shau talks with APRO member RNR Tire Express Franchise Training Specialist Nick Robinson about rent-to-own (RTO) employee training and what happens when businesses try to move new team members through the process too quickly. 

Robinson works directly with teams in the field, helping employees develop the operational knowledge they need while reinforcing something he considers even more fundamental: taking care of people. His own approach was shaped by mentors who invested in him early in his career, and today he sees training as an opportunity to pass that investment forward. 

Why RTO Employee Training Takes Time 

RTO comes with terminology, processes, customer interactions, and situations that can become second nature to experienced employees. That familiarity can also make it easy to forget how much a new employee is being asked to absorb. 

Robinson and Shau discuss the danger of assuming someone understands a concept simply because it has been explained. Classroom instruction, videos, and step-by-step processes have a place, but employees also need opportunities to apply what they have learned. 

Role-playing is one way to bridge that gap. Instead of simply explaining how to answer a phone call or manage an account, trainers can give employees a chance to work through realistic situations before they are handling them alone. 

That practice matters because RTO rarely follows a perfect script. Customer circumstances differ, conversations change direction, and employees need enough understanding to respond appropriately rather than simply check boxes. 

Shau points to another common challenge: an open position can create pressure to get someone trained and working immediately. But speeding through employee training because a store needs help can create bigger problems. When too much information arrives too quickly, employees can become overwhelmed, and important lessons stop sticking. 

Robinson argues that leaders have to be willing to fill the gap until an employee is ready. That also means recognizing that people learn differently and giving employees permission to ask questions, make reasonable mistakes, and continue learning. 

The episode ultimately makes a case for training that goes beyond teaching processes. Strong trainers invest in people, explain the reasons behind the work, look for genuine understanding, and develop employees who can eventually pass that knowledge to someone else. 


Listen to the full episode of The RTO Show Podcast, proudly sponsored by APRO, on Spotify or watch it on YouTube. 


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RNR Tire Express has been an APRO member since 2001.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.