Association of Professional Rental Organizations (APRO)

Selling Gaming PCs With Confidence in Rent-to-Own

Daniel Calderon and Jake Dillon share practical tips for matching customers with the right gaming PCs during RTO World 2026.

Selling a gaming PC can feel complicated when customers start asking about processors, graphics cards, RAM, storage, and other technical specifications. But rent-to-own (RTO) sales teams do not need to become computer experts to help customers make an informed choice.

During Stop Playing Around, Start Selling Gaming PCs at RTO World 2026, Jake Dillon, Director of Training & Development at Arona Corporation, dba Arona Home Essentials, broke the process into practical concepts sales teams can learn and apply. Daniel Calderon of Skytech Gaming and Mark Rhea of Leopard Mobility Inc. also contributed product and sales perspectives during the session.

The central lesson was simple: understand the basics, ask customers how they plan to use the computer, and connect those needs with the right system.

Selling Gaming PCs Starts With Four Components

Dillon encouraged sales teams to begin by understanding four major PC components: the processor or CPU, RAM, graphics card or GPU, and storage.

The CPU acts as the computer’s primary processor, while RAM supports responsiveness and multitasking. The GPU handles the graphics customers see on screen and plays an especially important role in gaming performance. Storage determines how much room customers have for games, programs, the operating system, and other files.

Salespeople do not necessarily need to memorize every model number or technical term. Instead, they need enough knowledge to understand how these components work together and recognize that a customer’s intended use should guide the recommendation.

That becomes particularly important with storage. Games can consume substantial space, and customers may also want room for additional programs, saved gameplay, videos, and other files. Dillon encouraged sales teams to discuss how customers plan to use the PC rather than focusing only on processing power or appearance.

Ask What the Customer Wants to Play

One of the most useful questions in the gaming PC sales process is also one of the simplest: What games do you want to play?

Customers do not need to know the technical requirements themselves. Once a salesperson knows what they want to play, the salesperson can research those games’ requirements and determine what kind of system can support them.

Dillon illustrated the importance of that step with a personal experience. Years ago, he purchased a PC game only to discover after installing it that his computer did not meet the game’s minimum requirements. The computer simply lacked the necessary power to run it.

For rent-to-own sales teams, that experience translates into a practical lesson. Helping customers choose a computer based solely on appearance or price can create problems if the system cannot perform the way they expect.

Mark Rhea discusses how rent-to-own businesses can tap into growing demand for gaming products during RTO World 2026.

Match the Monitor to the Experience

The computer itself is only part of a gaming setup. Dillon also encouraged sales teams to consider the monitor.

Resolution, refresh rate, response time, and compatibility with the computer’s graphics capabilities can all affect the experience. Rather than assuming one monitor works equally well for everyone, salespeople can ask how the customer intends to use the system and recommend an option that complements the PC.

This follows the same principle as selecting the computer: start with what the customer wants to accomplish.

Qualify Before You Recommend

Later in the session, Rhea reinforced qualification as the most important part of the gaming PC sales conversation.

“What puts you in the market for a computer?” he offered as one possible starting question.

A customer buying a system for a child who plays less demanding games may need something very different from a customer interested in more resource-intensive gaming. By asking questions first, salespeople can narrow the options instead of assuming every gaming customer needs the same level of equipment.

Dillon made a similar point when discussing appearance. Customers may gravitate toward colorful lighting, distinctive cases, and other visual features, but those features do not determine whether the computer has the performance needed for the games they want to play.

For RTO teams, selling gaming PCs with confidence does not require memorizing an endless list of specifications. It requires enough product knowledge to ask better questions, understand the customer’s intended use, check the requirements of the games they want to play, and connect those needs with an appropriate system.

APRO members can watch the full Stop Playing Around, Start Selling Gaming PCs replay for Dillon’s complete breakdown of gaming PC components, monitors, game requirements, and additional sales guidance from RTO World 2026.


About Arona Corporation, dba Arona Home Essentials

Arona Home Essentials is a national rent-to-own dealer with more than 50 locations across the United States. The company offers furniture, electronics, appliances, tires, and other home essentials through flexible weekly, biweekly, and monthly rental-payment options. Arona Home Essentials has been an APRO member since 2004.

About Leopard Mobility Inc.

Leopard Mobility Inc. is a Dallas-based wireless solutions provider specializing in mobile products and services for the rent-to-own industry. Founded in 2013, the company provides RTO dealers with a turnkey solution for smartphones, tablets, accessories, gaming computers, warranties, repairs, refurbishment, and related support services. Leopard Mobility Inc. has been an APRO member since 2015.

About Skytech Gaming

Skytech Gaming is a computer hardware company specializing in high-performance prebuilt and custom gaming PCs for new and experienced gamers. Founded in 2016 and based in Ontario, California, the company designs, assembles, and tests its gaming computers in the United States using components from leading technology brands. Skytech Gaming has been an APRO member since 2026.

Upcoming Events



Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.