Association of Progressive Rental Organizations

Cybersecurity Is Everyone’s Job

Jammy Williams, Director of IT Services for Buddy’s Newco LLC, dba Buddy’s Home Furnishings

“Cybercriminals are skilled. They are calculating. They are patient.”

And if you want to protect yourself against them, you had better be, too. That was a key takeaway from Jammy Williams’ presentation as part of a recent APRO webinar, Nightmare on RTO Street: Cybersecurity Tales to Save Your Neck and Your Networks.

The webinar was held on October 19 as part of APRO’s efforts to promote cybersecurity awareness month. Cybercrime – criminal activity involving computer networks, generally committed via the internet – costs businesses billions of dollars annually, and RTO is no exception.

Williams is Director of IT Services for APRO member company Buddy’s Newco LLC, dba Buddy’s Home Furnishings. She is one of the RTO industry’s leading experts on POS systems, and thwarting cybercriminals is a significant component of her job.

But not just her job, Williams said – another of her key takeaways was that cybersecurity is everyone’s job. Thinking it’s just a concern for your IT staff is a huge mistake.

“When it comes to cybersecurity, everyone has an important role to play,” Williams said. “No one is exempt – no person or position in your organization. No role is above it. No role is below it.”

Williams said that means taking three specific actions with the people in your company:

  • Mandate cybersecurity awareness training for everyone in your organization. “Every person must understand they play a vital role in your security.”
  • Implement multifactor authentication and require it for every user on your network.
  • Create strong passwords and use frequent password expirations.

She also said you must take strong protective measures with your property, limiting access to your networks and backing up your data.

“When it comes to your data, if it is valuable to you, it is also valuable to someone else,” Williams said.

Williams said that the same questions companies have always asked about cybersecurity are still important, but we also must remember that cyber threats are constantly evolving – with every new generation of protections, criminals invent new strategies to get around them. Therefore, you must try to stay ahead of them. Today, that means using secured cloud backups, next-generation firewalls, and network segmentation.

Segmentation means ensuring access to one part of your network does not enable access to other parts. She explained this using the analogy of a secure house.

“If you have an open floor plan, I can get into every room. If you have a closed floor plan, I can walk into the foyer, but the doors to all the rooms are locked.” Your company needs to have separate “rooms” that are only accessible to the people who need to be in them – one for accounting, one for human resources, one for store operations, even one for the CEO. “That means you need to limit even your own access,” she said.

Finally, Williams said, everyone needs to adopt these behaviors:

  • Remain vigilant.
  • Ask questions. (“No question is off the table. Overcommunicate. Be suspicious, and pick up the phone to verify.”)
  • Be patient.

“Cybercriminals are patient,” she reiterated. “We must be too. That means you must embrace waiting. Wait for access, wait for confirmations, wait for your multifactor authentication. While you’re waiting, tell yourself: ‘Right now, I’m preventing cybercrime.’”

APRO is committed to educating its members on cybersecurity. Cybercrime is real and costly. This webinar was a benefit of APRO membership – if you are not yet a member, join today at https://www.rtohq.org/join-apro/

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.