Association of Progressive Rental Organizations

Dealer Pulse: How Do You Use Social Media Marketing?

Dealer Pulse graphic

How are you using social media to market your rent-to-own business, and how often? That’s what we asked APRO members in our latest Dealer Pulse survey. You replied:

Lee Duvall, Owner, Buywise LLC dba Buywise Rent To Own, Pensacola, Florida

  • Facebook – 2x weekly

Craig Espey, President, SmartWay Rental, Meridian, Mississippi

  • Facebook for advertising specials – 2x monthly
  • Facebook for customer interaction – daily
  • LinkedIn for recruiting – as needed (free job posting and maintaining communications with interested candidates well in advance of a needed hire)

Stephen Pearson, Owner, Shop Yes! Now Inc. dba Yes! Easy To Own, El Cajon, California

  • Facebook – 2-3x weekly 
  • Instagram – 2-3x weekly

Mark Peterson, Owner, H&H Furniture Inc., Yakima, Washington

  • Facebook  – 1x weekly

Mary Villarreal, General Manager, Del Rio Home & Auto Supply Inc., Del Rio, Texas

  • Facebook, Meta advertising, monthly promotions paid by click/conversation started – 3 times per week.
  • Facebook Marketplace pages – 7x weekly 
  • Google Ads – monthly promotions paid per click

Upcoming Events




Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.