Association of Progressive Rental Organizations

APRO Scholarship Star: Robert Bennett

For more than a dozen years, the APRO Charitable Foundation has annually provided scholarships to rent-to-own professionals and their families. APRO members have contributed generously to the APRO Scholarship Fund – awarding 447 scholarships totaling $1,001,750 to date – empowering students connected with RTO to pursue college degrees and successful futures.

Pennsylvanian Robert Bennett is one of this year’s 29 deserving APRO scholarship recipients, and the first-ever awardee of the Tiger Cleek Memorial Scholarship. The Cleek family – of Missouri-based Cleek’s Home Furnishings/Rental & Sales – established this new scholarship to honor rent-to-own titan “Tiger” John Cleek, who died earlier this year.

Rob, 32, began his college career 15 years ago, but didn’t last long. Dismissed from school in 2008 and not knowing exactly what he wanted to do professionally, Rob spent years working retail before becoming interested in analytics.

“I decided to pursue a career in data science,” says Rob. “Returning to school after so many years was difficult, but being accustomed to working 40- to 60-hour workweeks, I quickly learned to treat it just like a job. That way, I’ve kept a 3.95 GPA and worked on some research projects, too.”

Studying at the Bloomsburg University of Pennsylvania, Rob is set to graduate with a Bachelor of Science in Mathematics, with a concentration in Statistics. As his coursework becomes more abstract, complex, and time-consuming, Rob has fewer hours available for paid work, so he is especially grateful for his APRO scholarship.

“A scholarship opens opportunities for me to excel in my difficult classes, as well as spend time developing the portfolio, website, and independent projects I’ll need to succeed as I enter the field,” he notes. “They help take care of the necessities of student life, like a meal plan, textbooks, and supplies.”

Rob grew up in the rent-to-own business, with a dad – Michael Lerch – who has worked in the industry for more than 30 years. Beginning at age 21, Lerch has held positions with Champs RTO, Rent-A-Vision, Rentway, and even owned his own business for 14 years – Lightning RTO, which at its peak was 10 stores strong.

“As kids, we’d come home from school and go directly to the store,” remembers Rob. “We’d do our homework, then hang out in the showroom, help with cleaning, get to know the customers.  We were taught to appreciate the interpersonal aspects of RTO, and how it brings people together. My best examples of work ethic, dedication, compassion, and ensuring people know how much you care about them all came from rent-to-own. Our family business surrounded me with people who lived these values, so RTO has played an essential role in developing me into who I am today.”

In 2015, Lerch and his two partners sold Lightning to Majik Enterprises International Inc., dba Majik Rent-To-Own; today, Lerch helps handle operations at the company’s Mountville, Pennsylvania, location. Rob affirms that while his dad was proud to run his own company, Lerch truly loves his current position and continues to learn every day.

Upon graduation, Rob wants to get into the data analytics arena to gain experience and strengthen skills, so that he can eventually transition to become a data scientist. And while he’s gotten a bit of a late start, he’s committed to the long game.

“Spending much of my childhood with people who worked so hard to make the business successful set the stage for my values today,” Rob concludes. “At the time, I didn’t fully appreciate how challenging it was or how long it takes to become a stable, profitable business. But as I’ve matured, it’s helped me set realistic expectations for my own career. I’ve learned that I might have to keep swimming for a while to get where I want to go, but that it will definitely be worth it!”

Rob’s is one of the dozens of positive stories that generous donations from the RTO community make happen each year. Click here to learn more and contribute to this invaluable industry effort.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.