Association of Progressive Rental Organizations

Rent One Focuses: Charity Work, Client Retention, & Appreciation

APRO member SKC Enterprises Inc., dba Rent One is having a busy summer – with a new employee event focused on charitable giving, a new internal incentive program focused on client retention, and an awesome trip to Nashville for the Missouri-based company’s top (and over!) achievers.

Rent One’s 2021 Over the Top Achievers trip celebrates its employees in Music City, Nashville, Tennessee, with a surprise Dolly Parton impersonator.

Charity Week

From left: Rent One President Trent Agin, Chief Executive Officer Larry Carrico, and Vice President Mark Williams

Rent One is debuting its first companywide Charity Week, July 19-24. The goal of the event is to give away $50,000 in grants to 15-30 different child-related charitable organizations. Clients are being encouraged to request grants for their favorite community nonprofits, and for every $1 donated, Rent One will match it, as will Larry and Sharon Carrico – tripling the worth of every client contribution.

Additionally, every Rent One store receives a $50 budget to go toward a gift (like a lunch) for first responders, healthcare workers, and/or community helpers (like teachers), and the company will be hosting a book drive toward the end of the week.

Client Quest

Director of Traning Angie Brubaker (left) and other employees step into the spotlight with the Dolly Parton impersonator to snag a picture.

Rent One’s Training Department has teamed up with Fuel It Company to create a video-game-themed internal incentive competition called Rent One Client Quest. The program will last six months as the company’s Client Retention Specialists collect rewards and qualify for prizes.

Just like levels of a video game, every month will present different challenges and reward opportunities, based upon customer service, negotiation skills, problem-solving, building trust, emotional intelligence, and difficult customers. Rewards are earned by meeting Individual and store goals, and each reward has a point value. Winners will be determined by the overall highest point totals per quarter and overall.

Quarterly prizes will be awarded to the top ten highest overall total point-ers – cash bonuses and custom tees, as well as a team-building event for the company’s top region. The employee with the highest total overall points for the entire competition will be named Rent One’s #1 ROCQ Hero and will receive a raise, a cash bonus, and a trip for two to St. Louis (including lunch with Rent One Owner Larry Carrico), and – at the company’s 2022 Annual Meeting Awards Ceremony – the ROCQ Hero Coat.

Over the Top Trip Returns

Rent One employees swing it out at Top Golf as part of the 2021 Over the Top Achievers trip in Nashville, Tennessee.

Every year, Rent One and RNR Tire Express – Midwest take a team of their highest-performing employees on an all-expense-paid vacation, usually to Mexico. Last year’s trip was cancelled due to COVID-19, but this year’s Over the Top Achievers – more than 60 qualified coworkers plus one guest for each – recently lived it up in Nashville, Tennessee.

The four-day Music City trip included a top-notch steak dinner, a choice of Top Golf, a winery tour, or a plantation tour, and Saturday night at the Wildhorse Saloon with an amply talented Dolly Parton impersonator!

The company’s Over the Top Achievers program continues to grow each year, and the next group will return to Mexico in 2022.

Upcoming Events




Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.