Association of Progressive Rental Organizations

2021: A Day in the Life in RTO | Carson Hicks

Name: Carson Hicks

What’s your current role/title?

I am a Multi-Store Operations Manager

Years in RTO: 35

What did you do before RTO?

Soon after graduating high school, I married my wife Carla. As she was pursuing her college education to become a public school teacher, I began to work in the RTO industry.

What do you do in a typical day or week?

More than ever, I believe that my day-to-day role is to inspire the team to achieve greater things and to make it a winning day. I invest in the team to make sure that each person not only knows their own position, but also is cross-trained in most areas of store operations. I assist the stores in local store marketing efforts, and with inventory control and safety audits.

How did you find your current position?

I was hired into this company initially as an accounts manager. When the company opened a new store in a town nearby, I was asked to take the store manager position of that new store. After I had been at that new store and had a few years of store leadership experience, I was asked to move to the home office to assist with multi-store operations. That was a big move for me and my family. My wife was able to find a teaching position at the local public school system, and our kids fit into the new school system very easily. I have been here at the home office for 17 years now.

What are the benefits of working in rent-to-own?

Everything is about the people – not only the people that I get to work with every day, but also our customers. I have been blessed to work for the same company for the last 30 years, which has provided well for my family.

How do you manage work/life balance with your role?

I learned early in my career that I must make time for my family. This company has allowed me to do that. I like my time working in the yard and playing golf. When it’s time to work, I give 100% effort.

What do you predict will change in our industry in the next five years?

I see that more of our customers are shopping online before deciding to visit a store. I believe we will need to continue to keep our website, as well as our social media pages, active.

How did you prepare for your role in RTO?

I didn’t know 35 years ago when I started in this business even how to prepare, nor did our company have a great training program at that time. Many years of experience and making a lot of mistakes have allowed me to better train our team now.

What do you love most about your job or employer?

I love the culture of the company; the leadership of the home office and the store managers has created a healthy work environment. And it’s great having a boss that’s been a mentor to me; Kent has helped me to look at life and work in different ways that have helped me to become a better person and leader.

To reach out to Carson Hicks, you can add him on Facebook.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.