Association of Progressive Rental Organizations

16 Ways to Actually Master Virtual Meetings

Call them what you will – digital, online, remote, virtual – but non-in-person meetings have become the norm in everyone’s everyday worklife, thanks in large part to the pandemic. Yet even without the natural connection that happens in 3-D meetings, there are many things you can do to help make Zoom meetings ultimately efficient and effective.

Screenshot of the Marketing Professionals Peer Group Meetup at RTO World 2020 Virtual.

Lay a solid foundation

1. Create a virtual watercooler. Provide a communal place online where team members can connect casually between meetings. It can be either a messaging website or app, or just a shared tradition – like a weekly Zoom happy hour. This sort of informal connection helps folks get to know each other, get comfortable communicating remotely, and get assurance they’re an equal and integral member of the team.

Set an agenda

2. Create a clear meeting agenda that includes: key talking points; team members who will be there; what every team member is responsible for bringing to the meeting; and all relevant documents; files, or research.

Establish meeting guidelines

3. Communicate clear rules and expectations of how team members should contribute during virtual meetings. Should everyone have their cameras on? Should they mute themselves while others are talking? Can everyone speak at will, or will the team leader call on folks to contribute?

Employ good online etiquette

4. Review the agenda and come prepared.

5. Test all technology – including your camera, microphone, screen sharing, and wifi – beforehand.

6. Situate yourself in a quiet area free of distractions.

7. Turn off all notifications and silence your cell phone.

8. Don’t interrupt or talk over others while they’re speaking.

9. Don’t stare at your cell phone while others are presenting.

10. Don’t work on other tasks during the meeting.

Keep folks engaged

11. Give everyone a job. Prior to the meeting, assign all participants an interactive, ongoing, and straightforward job to do – writing down brainstorming ideas, noting questions as they come up, managing the slide presentation, etc. This provides everyone with a key role to play during the meeting and helps them feel like part of the action.

12. Begin with a little chitchat. A few minutes spent at the top of the meeting just checking in and catching up can help create the necessary rapport for a successful sit-down.

13. Have everyone introduce themselves, especially if it’s a bigger meeting or attendees haven’t met before. This helps everyone keep tabs on who’s who and how others are contributing.

14. Structure the meeting so that everyone has an equal opportunity to be heard. For example, a round-robin-style discussion offers all attendees – including introverts – a few minutes to share an experience or insight related to the topic at-hand. Following the meeting, create a document online where participants can add their thoughts, suggestions, or ideas.

Wrap up and follow up

15. Every attendee needs to leave the meeting with a clear objective, including: deliverables and next steps; who’s responsible for each item or task; when deliverables are due; and when the next meeting or check-in will be.

16. Follow up with participants – whether through a casual one-on-one convo or a simple, anonymous feedback survey – to gauge how the meeting went for them.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.