Benefit Marketing Solutions (BMS) announces the addition of industry veteran James MacAlpine to its rental team. Reporting to President of BMS Susan Matthews, MacAlpine will focus on business development, expanding its employee benefits program and bringing new marketing tools to existing clients. “We are excited to have James join our team. His experience in the rental channel will help us continue to serve our growing client base,” says Matthews. During his tenure in the industry, MacAlpine held operations positions with Rent-A-Center and was an independent rental dealer. Additionally, MacAlpine served as senior vice president of member development for Nationwide Marketing Group and oversaw its rental division, RentDirect. “I’m honored to be part of the BMS team. Its reputation in the rent-to-own industry is exemplary,” says MacAlpine.