Talicska Joins Nationwide Marketing Group’s Site On Time Team
Lauren Talicska has been named director of new business development of Site On Time team for Nationwide Marketing Group. Talicska joins the retail buying group with years of experience having served as a marketing liaison and Emcee of the PrimeTime Hot Show for its Rent-to-Own division, RentDirect Nationwide. In her new role, she will work directly with retailers to improve their digital presence and positioning through website solutions.
“We are thrilled to have Lauren as a part of our team,” says Vice President of Technology of Site On Time Jennifer Danko. “Her work ethic and industry knowledge bring valuable perspective to our team and to the dealers that we serve. She genuinely cares about the business of the independent retailer and her personalized approach is a perfect fit for our custom website solutions.”
Talicska’s experience includes vice president of marketing at Advertising Made Easy, where she was directly involved in the creation and launch of RentDirect’s custom marketing programs designed specifically for the RTO channel, Ready2Go promotions. More recently, Talicska served as owner of Lauren Talicska Marketing where she worked directly with retail and commercial businesses, such as Premier Rental Companies, to create and execute marketing programs.
“It is an exciting time to be joining Nationwide, and I couldn’t be happier to be coming onto the Site On Time team,” shares Talicska. “It is more crucial than ever for retailers to have a strong digital presence, and for many it has been put on the back burner since getting started can be intimidating. My goal in my new position is to eliminate fear and help my clients find success.”