80% of companies say they deliver exceptional customer service. 8% of their customers agree.
According to Jay Baer, the rise of customer complaints is actually an enormous opportunity. Jay teaches the critical steps necessary to retain and delight customers in this disrupted era when customer service has become a spectator sport. He shows you how to use technology as an unfair marketing and customer service advantage. RTO companies will rethink their approach to marketing and customer service, helping them gain more customers and keep those they’ve already earned.
Jay Baer, CSP has spent 23 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 32 of the FORTUNE 500. His current firm – Convince & Convert – provides digital marketing advice and online customer service advice and counsel to some of the world’s most important brands like The United Nations, Allstate, Cisco, and Cabela’s.
His new book, Hug Your Haters, is the world’s first modern customer service manual, showing how companies large and small can benefit from the enormous increase in online complaints and customer feedback.
His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller.
Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named 2015’s best marketing podcast by the Content Marketing Awards.
You won’t want to miss APRO’s opening keynote address by the most retweeted person in the world among digital marketers, Jay Baer.
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