Whether the rent-to-own industry is being vilified by powerful politicians or an aggressive government agency, our business will always be a potential target. Only APRO and its members’ work to educate lawmakers about how RTO benefits consumers has kept rent-to-own viable for decades.
Please join the hundreds of APRO rental dealers from across the country in Washington, D.C. for APRO’s Annual Legislative Conference, where you will meet with your U.S. Representatives and Senators to tell the rent-to-own story, and protect and promote our industry.
APRO’s latest research focused on potential customers – especially among the fast-growing Millennial and Hispanic populations – who fit rent-to-own demographics, but who don’t rent-to-own. The results were remarkable, the data was consistent, and the study generated four action plan documents:
Available exclusively to APRO members, these reports detail what rental dealers must do to thrive within an ever-changing marketplace.
Additionally, APRO’s RTOHQ Live Learning Center offers members an online library of video and audio recordings from live educational sessions, accessible to you and your employees year-round.
The networking and camaraderie that naturally occur through APRO give members a chance to connect, share information, strengthen ties, and build lucrative business relationships, partnerships, or alliances, as well as lifetime friendships.
Authority sites – which are favored by Google – are a powerful SEO tool. ShopRTO.com was created as a consumer-facing website, but was developed using a purposeful SEO strategy and framework. APRO members can submit articles to be posted on ShopRTO.com; when the posted piece links back to your company website, it gives your site greater visibility and a significant SEO boost.
Likewise with RTOHQ.org – APRO members can send company news for APRO’s digital newsletter, which then links back to the company’s website, providing a substantial SEO boost. Of course, backlinks from both of these authority sites are for APRO members only.
Your APRO membership helps you keep current on industry-impacting issues. Through its award-winning magazine, regular e-newsletters, and large social-media presence, APRO provides timely access to news or developments with the power to affect RTO businesses.
RTO Today delivers twice-weekly trending and other important news straight into your inbox.
RTOHQ: The Magazine provides in-depth articles and competitive insights quarterly for all levels of rent-to-own employees.
APRO’s website is the most comprehensive source of RTO-related industry information.
APRO members have access to meaningful marketing studies, with results and recommendations you can use to help keep your current customers happy and to reach the 40-million potential customers who fit the rent-to-own demographic.
Through APRO’s Educational Scholarship Foundation, APRO members support dozens of annual scholarships for spectacular students who are either the children of APRO member-company employees, or employees themselves.
And should you ever face negative coverage of your business or our industry, APRO’s media relations team can help you navigate such attacks with maximum positivity and minimum profile.
Cowles & Thompson, P.C. offers APRO members limited free wage-and-hour consultation, while Relation Insurance Services – the APRO-endorsed commercial insurance agency – gives APRO members access to property, liability, auto, and workers’ compensation insurance programs customized to meet the unique needs of rental dealers. APRO also has established a Disaster Relief Fund to help member-company employees recover from natural disasters.
Finally, APRO Member Business Statistical Surveys are excellent banking and investment tools available to APRO members only. These statistical surveys – which help industry outsiders understand RTO finances – are the only studies of their kind available for rental dealers to use for loans, growth, and investor relations.