Your Source for Rent-to-Own (RTO) Industry News
APRO Today is the go-to email newsletter for the rent-to-own community. Delivered weekly straight to your inbox, it keeps RTO professionals, dealers, and vendors up to date on the latest industry news, insights, and trends that shape the RTO industry. Our coverage goes beyond headlines — APRO Today highlights the people, businesses, and stories driving progress in rent-to-own.
What You'll Find in APRO Today
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Industry News – Updates on member company milestones, new store openings, state rental dealer association news, and recaps of industry events and conferences from across the country
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Community Outreach – Inspiring stories of RTO professionals giving back through local service projects, charity drives, and community support – including stories from the APRO Charitable Foundation, which provides scholarships and disaster relief for rent-to-own professionals and their families
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Rent-to-Own 101 – Resources and messaging designed to help members share a clear, unified understanding of what rent-to-own is — and what it isn’t. These stories and tools help APRO members amplify a consistent, positive message about the RTO industry across their communities and customer networks.
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Faces of RTO – Features on the people who make rent-to-own thrive, including promotions, anniversaries, retirements, and personal success stories from across the RTO network
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APRO Insider – Insights into the Association of Progressive Rental Organizations’ work on behalf of members, including webinar recaps, training opportunities, best practices, white papers, and health and wellness tips
APRO Today ensures you never miss what’s happening in rent-to-own — nationwide and in your local market.
Sign up for APRO Today and stay plugged into the heartbeat of rent-to-own in America!
Subscribe to APRO Today
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You can unsubscribe at any time using the Unsubscribe link at the bottom of every email. If you need assistance, please email info@rtohq.org.


