Association of Progressive Rental Organizations

Furniture and Bedding Expo Arrives in Sin City

Brand-Source-LogoLas Vegas, NV – On August 29th, AVB/BrandSource faithful will once again descend upon the Nevada desert for a three-day convention at Caesar’s Palace in Las Vegas. The expo will showcase the latest exhibits and deals in furniture and bedding while treating members to a variety of guest lecturers and activities. Attendees will also be able to try their luck at several contests and drawings that feature exciting prizes including a Polaris Razor off-road vehicle as well as a trip to a South Pacific island.  This year’s convention is two-fold in its approach in that it emphasizes mattress and bedding on the opening day while moving on to furniture the next day. Along the way, members will be kept busy with a bevy of social activities that will make their time in Las Vegas a memorable one. On Day One of the convention, BrandSource members will attend a series of informative seminars such as “How to Run a High Impact Promotion” by Phil Gutsell, owner of the consulting firm Gutsell & Associates, the “Best of the Best” practice luncheon by BrandSource consultant Ray Allegrezza, and “Executive In-Sight Panel” by Bill West, Serta’s chief sales officer, and Steve Rusing, senior vice president of national accounts at Sealy. After the lectures conclude, attendees will have an opportunity to take advantage of a multitude of great deals on mattresses and bedding at “The Stampede”. As an added attraction, members attending the convention will be able to test out Sealy’s new private label line of mattresses. On Day Two, the convention switches gears and offers educational seminars pertaining to furniture. Mike Allen, executive vice president of Home Furnishings, will be on hand to speak to members. On the last day, members will participate in a furniture treasure hunt, where they can search for more great deals as the convention wraps up. Allen predicts yet another successful outing in Las Vegas for BrandSource members.  “This month’s convention is sure to be our best one yet. The combination of informative lectures and fantastic deals and prizes ensures all members will go home a winner,” he says. Furniture and bedding suppliers exhibiting at the convention are Moe’s Home, Liberty, Douglas, Chromcraft, Peters-Remington, Lurch, Ago, Summer Classics, Windermere Motion, Mohawk Home, Karastan Rug, Tempur+Sealy, Med Lift, American Wholesale, Ashley, Bernards, Boyd, Coaster, SleepSource, Donco, Furniture of America, Million Dollar Rustic, Progressive, Serta/Simmons, Kidz World, Southern Myion, Sunny Designs, Twin Star, United Furniture, Fashion Bed, Collums Furniture, Cordaroys, Soft Tex-Ultrashield, Cariloha Textiles, Afordable Furniture, and Simply Bunks and many more. About BrandSource Based in Tustin, Calif. and founded in 1969, BrandSource is a 100-percent member-owned merchandising group with more than $16 billion in annual retail sales, nearly 4,500 independent dealer members in North America and close to 3,000 ‘branded’ stores in the United States. ProSource, its consumer electronics division represents more than 500 specialty retailers and custom integrators and boasts annual retail sales of over $4 billion, making it the largest specialty and consumer electronics merchandising group in the United States. As the largest unified merchandising group by number of members and volume in North America, BrandSource has the ability to negotiate strong programs with manufacturers in order keep its independent retailer members relevant and extremely competitive in the consumer marketplace. BrandSource retailers have established a strong reputation for offering local consumers an unparalleled customer service experience, along with a ‘neighborhood expert’ source whenever they’re in the market for appliances, consumer electronics or home furnishings. Please visit www.brandsource.com or www.brandsourcevconvention.com  for more information. Media Contact: Jennifer Baldwin | BrandSource | 714-984-6644 | Jennifer.Baldwin@BrandSource.com

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.