Association of Progressive Rental Organizations

2023: A Day in the Life in RTO | Heather Cleek

Name: Heather Cleek

What’s your current role/title?

Corporate Buyer and Home Office Employee at Cleek’s Home Furnishings/Rentals & Sales.

Years in RTO:

I have officially worked for Cleek’s for the last three-and-a-half years. I started as an office assistant and did whatever needed to be done – I’ve helped with the website, updated pricing and generated purchase orders for incoming shipments, performed file audits, and maintained uniform and promotional item inventory.

How did you find your current position?

Once my father-in-law, Tiger John Cleek, was diagnosed with ALS, he invited me to join the home office staff of our family business. It has given me such an appreciation for not only my husband (John Cleek, Jr.) and late father-in-law, but also for the rent-to-own industry as a whole.

What did you do before you began working in RTO?

I was a teacher and have a background in Early Childhood Special Education.

How did you prepare for your RTO role?

While there’s no substitute for working side-by-side with John, the APRO education seminars at RTO World and TRIB Group meetings have been instrumental. The presenters are so generous offering knowledge from their experiences, sharing ideas, and engaging others to participate. The vendors have also been so supportive as the transition was made from John to me as our buyer. Finally, I talk with our store managers and sales staff about product preferences, because they’ll sell items they’re passionate about themselves.

What do you do in a typical day or week?

During a typical day, I check emails for specials relevant to our inventory needs, and place orders for perceived gaps in our inventory or special orders for customers. I try to stay ahead of shipments to stores by preparing purchase orders and updating pricing in our system. I keep our website current, which is a constant task. And I enjoy meeting with vendors and seeing product offerings to generate more agreements from both existing and new customers.

What are the benefits of working in RTO?

RTO is an industry that feels more like a family, with lifelong friendships. I love going to the different buying shows to meet new people, see familiar faces, learn through the seminars, buy new products, and have lots of fun!

What do you love best about your job or employer?

I love working with my husband, John, and sharing in the vision of our family business. I appreciate all that he does and has done more now, because I see how hard he works every day. I also like getting to know our employees on a personal level. Finally, I really enjoy hearing about how we’ve positively affected customers’ lives.

How do you manage work-life balance?

I laugh when I think about trying to have a work-life balance. When you’re married to the owner, you try to talk about family, faith, sports, and anything else we love, but at the end of the day, business always seems to creep back into the conversation. We do love to have fun, so balance has to come in those moments.

What do you predict will change in the rent-to-own industry over the next five years?

I believe the growth of artificial intelligence will have a great impact on our industry; I’ll be watching to see how it can be useful to our customers and our business.

You can connect with Heather Cleek on Facebook or Instagram.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.