Association of Professional Rental Organizations (APRO)

20 Minutes Is 20 Minutes 

He said it the way people say things they have already settled for themselves, without emphasis and without any sense that it might be useful to someone else. We were both at a conference, standing in one of those carpeted spaces between sessions, and we had fallen into the conversation that people who exercise seem to find with each other at these events almost by instinct: comparing notes on what each of us was preparing for, how things are going, what the travel was doing to the routine.  

Somewhere in that exchange he mentioned that his schedule had left him only twenty minutes to work out that morning, and that he had looked at those twenty minutes as better than nothing and gone and gotten his session in. Then the conversation moved on, as conversations do. 

I had not gotten mine. I was tired that morning and slept rather than getting up for my workout as intended. The day was full with meetings and with a dinner and reception scheduled for that evening, so the day was already spoken for at both ends, and in the quiet accounting I keep about these things I had written my workout off that day. That accounting has a rule in it that I had never examined or questioned closely.  

A workout, for me, is an hour, or a run of whatever distance the training calls for, and anything shorter has always registered less as a smaller workout than as no workout at all. Twenty minutes was not a unit I recognized. 

When Twenty Minutes Becomes Enough 

Mid-afternoon the program broke before the evening began, and walking back to my room as I passed by the gym, I found that his sentence had followed me there. Twenty minutes is twenty minutes. It had the irritating quality of something plainly true that I had somehow managed not to believe, and as it happened I had about twenty minutes.  

So I changed, went down to the gym, and worked out. It was a great session, far better than the arithmetic I carried in with me would have predicted, and I came out of it with the feeling that the day had been set back in order. Two other people from our group were already there when I arrived. Each of them was working through their own version of the same decision before the same dinner. 

The Motivation We Borrow From Others 

We tend to talk about health as a private discipline, a matter of individual will exercised against individual appetite, and the framing has its reasons, since no one can do the push-ups or run the mile for you. What it leaves out is how much of the will itself is borrowed. The choices I make on a given afternoon are shaped far less by principles I could recite about fitness than by the sentences other people have left lying around in my head, the examples I happen to have witnessed recently, and the sense of who else is doing this and how they are managing it.  

My friend did not set out to change my afternoon. He was only reporting his own, and that report carried more force than any argument I could have made to myself, because it came from someone I respect who was living under the same conditions and had already tested the idea against them. 

That is the part of those conversations at meetings and conferences that I have come to value, more than the training or nutrition advice or the race recommendations. A recognition passes between people who are working at the same thing, an assurance that the struggle you have been carrying privately is ordinary, that others miss mornings too, that others bargain with themselves in hotel rooms and sometimes win.  

Hearing it makes the work feel less like a solitary endeavor and more like a shared practice, and sharing it in return does the same for whoever is listening. Most of what I know about staying consistent on the road I did not learn from reading. I learned it from people telling me what worked for them, often in passing, often without knowing they were teaching anything. 

Consistency Does Not Require Perfect Conditions 

The trap his sentence broke is a common one among people who take their health seriously, and it catches the disciplined more readily than the casual. Standards and habits are useful until they become the reason for doing nothing, until the full hour is so firmly fixed as the unit of effort that anything short of it counts as not worth the time or energy, and the easier failure of skipping altogether starts to look like the honest choice.  

Travel makes this worse, because travel rarely offers the full hour. A body kept in motion in twenty-minute installments across a week of meetings is in a very different condition from one that waited for ideal circumstances and got none, and that difference compounds across a year of trips in ways no single session reveals. 

I think often about those two people in the hotel gym. I do not know what brought them down there, whether they had their own version of my friend’s sentence or had simply looked at the afternoon and decided, and I suspect it matters less than the fact that we were all there together. Seeing them confirmed the choice for me in the moment, and it is possible my being there did the same for one of them. A remark near a coffee station becomes a workout, the workout becomes something another person sees, and the effect keeps moving through a group of people who may never discuss it at all. 

This Month’s Challenge: Take the Twenty Minutes 

This month’s challenge has two parts, and the first matters as much as the second. Each week, have one real conversation with someone about your health, the kind in which you ask what they are working toward and tell them honestly where you have been struggling, rather than the version that sounds best. It can be a colleague, a friend, or someone at the next event you attend, so long as the exchange runs in both directions.  

The second part is for the day when the full session is not available and the old arithmetic tells you to skip it, and there will be one this month. Take the twenty minutes instead, and then tell someone you did, because the sentence that sent me down to that hotel gym began as nothing more than a friend describing his morning. 

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.