Association of Professional Rental Organizations (APRO)

The Purpose of a System is What it Does 

Every January, millions of people redesign their lives on paper. The resolution is made with complete sincerity – the gym membership purchased, the nutrition app downloaded, the before photo taken, the goal written somewhere it will be seen. For approximately three weeks, the system hums with the energy of genuine intention. And then, with a reliability that has become cultural shorthand for the gap between aspiration and behavior, it stops. Not dramatically. Gradually. The gym visits thin, the app goes unopened, the goal recedes from urgent to theoretical to forgotten. By February, the system has returned to producing exactly what it was producing in December, which is the same thing it was producing before the resolution, which is the same thing it will produce next January when the cycle begins again. 

We treat this as a motivation problem. It is not. It is a systems problem, and the distinction matters because the solution to a motivation problem is more wanting, while the solution to a systems problem is redesign. You cannot want your way to a different output. You can only build a different system. 

Stafford Beer was a cyberneticist who spent a career thinking about how systems actually work versus how we describe them, and he arrived at a formulation worth sitting with: the purpose of a system is what it does. Not what it intends. Not what it was designed for. Not what its participants believe it to be working toward. The actual, observable output a system consistently produces is its purpose, by definition, regardless of everything else. The resolution system’s purpose, as revealed by its output, is not transformation. It is the annual production of transformation-feeling followed by a return to baseline. The system is working perfectly. It is simply working toward something other than what you said. 

The System You Have Is the System You Built 

Last summer I was on vacation and went for a swim. The spot was scenic, the water was good, and my wife took a photograph of me getting out. When I saw it, I was genuinely shocked. 

I had been training for a twelve-mile open water swim race. I believed I was eating well. I was swimming a lot. I had a positive conception of how I looked – built on daily mirror checks that had become, without my fully realizing it, less an honest assessment than a familiar story I had learned to tell myself. The person I saw in that photograph did not match the person I saw in the mirror. He was not someone I recognized. The photograph was not unflattering in the way photographs sometimes are – it was simply accurate in a way the mirror had stopped being. 

When I finally had the courage to step on a scale, the output data confirmed what the image had shown. Twenty-five pounds over where I should have been, or honestly where I thought I was. And the weight was not, as I had somewhere convinced myself, the weight of accumulated training muscle. It was twenty-five pounds of a system whose actual purpose – as demonstrated by what it consistently produced – was not the lean, trained body I believed I was maintaining. My system was producing something else entirely and had been for long enough that the distance between the belief and the reality had grown to twenty-five pounds. 

This is Beer’s insight made personal and unavoidable: I thought I was one thing. The output said I was another. The output was correct. 

When Output Exposes the Truth 

The honest accounting of that moment required more than stepping on a scale. It required looking at the full picture of what my systems were producing and what they were not – and part of that accounting was this: I had been writing a monthly series of health and wellness articles. For months I had been putting words on the page about consistency and showing up and the discipline of taking care of yourself, building a body of work whose stated purpose was helping others think more clearly about their health. And my own system – the one running underneath the writing, the one responsible for what I actually ate and how I actually trained and what my body actually looked like when a camera caught it honestly – was producing a result that the articles could not have recommended. 

Beer does not grade on intention. There is no A for effort. He assesses output. The series was a system. Its output was health content. My health was a different system, and its output was twenty-five pounds of misalignment between what I was writing and what I was doing. That gap, faced honestly, was the most direct application of his concept I could have found – and it was not one I went looking for. It found me, in a photograph, on a vacation, in the particular unguarded honesty of a moment I was not prepared for. 

The response was not to stop writing. It was to close the gap. To build the system that the writing had been describing but that my daily choices had not yet become. Writing about it here is part of that alignment – the commitment to let the series reflect not just the principles worth pursuing but the honest, ongoing, sometimes uncomfortable work of actually pursuing them, in both success and in failure. 

Frameworks Do Not Change Behavior 

What makes Beer’s concept genuinely useful rather than merely uncomfortable is that it points directly to the fix. If the purpose of a system is what it does, then changing the purpose requires changing what the system does – not what it intends, not what framework surrounds it, but its actual daily behavior. This is where the wellness industry most reliably fails the people it serves, because it is organized almost entirely around the framework: the plan, the program, the challenge, the accountability structure. All of it producing, in Beer’s terms, the feeling of working toward something without necessarily changing what the system does. The new pair of running shoes bought to train for a goal is not the goal. The registration for a race is not the training. Writing this article series is not the health practice. The framework around the behavior is not the behavior, and only the behavior changes the output. 

The practical territory here is not exotic. It looks like asking, with genuine honesty, what your health system is actually producing – not what you intend it to produce, not what you believe or hope it is producing, but what the evidence shows. The number on the scale, the photograph compared year over year, the results on an annual blood panel, the timed effort on a familiar route, the honest answer to how the training sessions have actually gone in the last month. These are output measures. They tell you what the system is for. And when the output and the intention diverge – which is the most useful thing an assessment can reveal – the question is not how to want it more. The question is what specific behavior, changed before it feels comfortable to change it, would produce a different result. 

Small Changes Create New Systems 

This is where the Japanese philosophy of kaizen becomes the practical complement to Beer’s diagnostic. Kaizen – continuous improvement through small, consistent adjustments – is not the dramatic intervention that the size of the gap seems to demand. It is the recognition that large results are built from small changes, and that small changes are the only kind that actually hold, because they are the only kind the system can integrate without triggering the full force of its own resistance. When I redesigned my system after the photograph – the calorie-deficit diet, the shift to weights and zone two cardio, the months of consistency that followed – the individual daily adjustments were unremarkable. What was remarkable was their accumulation, week after week, month after month, which is always how it works and never how it feels from the inside while it is happening. 

Assessment first. Then the smallest adjustment that moves the output in the right direction. Then the same adjustment again tomorrow, and the day after, until the adjustment is no longer an adjustment but what the system does. That is redesign. It is slower than the resolution and more durable than the framework and less exciting than the gear. It is also the only version that produces a different output, which is the only measure Beer would accept as evidence that anything has actually changed. 

Challenge for the Month 

Apply Beer’s lens without mercy and without judgment – the two are not in conflict. Look at one area of your health life where the intention and the output have been telling different stories, and name what the system is actually producing. Then identify the one specific behavior that would change that output if performed consistently before you feel ready to perform it. Not the plan. Not the framework. The behavior. Do it this week, imperfectly if necessary, before the system feels prepared to support it. That is what redesign looks like from the inside. The output will follow. It always does. It just follows the behavior, not the intention. 

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.