Association of Progressive Rental Organizations (APRO)

Meet Your VAC: Jimmy Taylor

Southerland Inc.’s Regional Vice President of Sales, Jimmy Taylor, joins the APRO Vendor Advisory Committee (VAC).

The APRO Vendor Advisory Committee (VAC) provides an important link between rent-to-own vendors and dealers, and establishes the direction and helps with many of the details of RTO World each year. 

Jimmy Taylor, Regional Vice President of Sales – Midwest & RTO for Southerland Inc., has joined the VAC, bringing 25 years in the mattress industry and almost 15 years of rent-to-own experience to the committee. 

Taylor began his career in retail mattresses, then moved into RTO with a position at Symbol Mattress in 2011. In 2018, he was named Vendor of the Year for SKC Enterprises Inc. dba Rent One, alongside his then-Symbol colleague Eric Moore. And just last year, Taylor earned a spot in TRIB Group’s John D. Blair Vendor Hall of Honor – which he says is one of his proudest professional moments – presented during the group’s Meeting of the Minds event in Albuquerque, New Mexico. 

“My favorite thing about working in RTO is how rental dealers and vendors work together as a group with the shared mission of helping our customers,” Taylor says. “I’ve wanted to become more involved in this industry, which I truly love, so when the opportunity came up to join the VAC, it was an easy ‘yes.’” 

During his time as a VAC member, Taylor says he wants to be a real team player, helping with whatever issues and wherever he is needed. 

“I’m especially interested in helping strengthen APRO’s state associations through vendor support,” says Taylor. “And I want to help new vendors get to know and understand this incredible industry.” 

Based in Alabama, Taylor enjoys spending his off-work time playing golf and playing with his grandkids, and highly recommends books by author, speaker, and organizational consultant Simon Sinek. 

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.