
APRO’s Emerging Leader Award recognizes an individual who is rising into leadership within the rent-to-own industry, demonstrating great potential and a commitment to the future of RTO.
The 2025 Emerging Leader Award recipient is Rachel King, Divisional Director and Vice President at Countryside Rentals Inc., dba Rent-2-Own.
King has dedicated more than a decade to Rent-2-Own, spending the past 11 years helping shape the company’s culture and future. Her proudest achievements are not tied to her own success, but to the growth of those she leads. Rachel often refers to her team’s promotions as her “proud momma hen” moments, describing the joy she feels in helping others rise and succeed.
A defining moment in her career came when she embraced authenticity – realizing that being the best version of herself was far more impactful than trying to be someone else. That mindset continues to fuel her leadership style and inspire those around her every day.
As a Divisional Director and Vice President, King is known for setting high expectations for herself while investing deeply in the growth of her colleagues. Her leadership is defined by empowerment, encouragement, and a clear vision for the future. As her colleagues note, “The sky’s the limit for Rachel.”
APRO proudly recognizes Rachel King as the 2025 recipient of the Emerging Leader Award, honoring her passion, authenticity, and dedication to shaping the next generation of RTO leadership.
As part of the celebration, we invite you to watch Rachel King’s acceptance of the 2025 Emerging Leader Award, presented during the APRO Awards Luncheon at RTO World 2025.