Association of Progressive Rental Organizations

APRO Scholarship Star: Semaj Lovelace

APRO Scholarship recipient Semaj Lovelace.

For more than 15 years, the APRO Charitable Foundation has annually provided scholarships to rent-to-own professionals and their families. APRO members have contributed generously to the APRO Scholarship Fund – awarding 522 scholarships totaling $1,180,250 to date – empowering students connected with RTO to pursue college degrees and successful futures.

Virginia native Semaj Lovelace is an exceptionally well-qualified scholarship recipient. Semaj took all honors courses from fifth grade forward, was on the principal’s and superintendent’s honor rolls every semester, and was an inductee into four different national honor organizations. He was an Air Force ROTC Cadet for three years of high school, volunteered for the City of Chesapeake public libraries and recreation centers, and was a Mayor Ambassador, helping with city fundraisers and parades. He’s also active in his church, serving as a Junior Deacon, usher, and clergy assistant as needed.

Today, Semaj is a computer science student at Norfolk University while working part-time as a grocery-store cashier. Semaj says he was attracted to computer science because he believes computers are much more than simply the smartphones we tote around, the search engines we depend upon, or the video games we play.

“Computer technology is the universal digital language and the fiber of this generation,” says Semaj. “It’s the new way of the world, and will bridge the gap of knowledge between generations. My goal is to help people become proficient in the use of computer technology, so they can benefit from how essential it is and how much easier and more efficient it can make our daily lives.”

Semaj is poised, focused, and determined to become a software engineer – a job he thinks he can be happy doing for the rest of his life.

“I want a career doing something I love, something I can do with genuine passion,” he says.

Semaj has an excellent role model for working with passion – his dad, James Lovelace, has worked in rent-to-own for more than two decades, the past dozen years with RNR Tire Express, where he’s currently the Sales Manager at the Norfolk, Virginia, store. Semaj holds one very personal memory about the importance of his father’s work.

“I clearly remember my cousin’s excitement when she was approved for her apartment in Virginia after relocating from Michigan with her three children,” says Semaj. “With a smile on her face, she turned the key and opened her new front door to an empty dwelling. But I began to wonder, Where will they lay their heads? What will they do for entertainment?

James immediately referred his family member to Rent-A-Center, where he was working at the time.

“My cousin was a single mother of three, with less-than-perfect credit and no savings, but she was a hard worker and did her best to take care of her family,” Semaj says. “Through rent-to-own, she was able to get bunkbeds for her kids, TVs, and a dining-room set where they could share meals together. With just the touch of the fingertips and the stroke of a pen, she and her family were able to turn the page to a new chapter of their lives.”

Semaj says he admires the work his father does to help customers feel worthy, valued, and equal.

“We all hit rough patches in life, and we’re all deserving of opportunities for improvement,” he says. “With RTO, folks don’t experience the embarrassment of being denied like at other furniture and electronics stores – and RTO makes their houses feel like homes.”

Semaj’s is one of the dozens of positive stories that generous donations from the RTO community make happen each year. Click here to learn more and contribute to this invaluable industry effort.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.