Association of Progressive Rental Organizations

Rent-A-Center Inc. Rebrands as Upbound Group, Continues to Sustain and Prosper

Rent-A-Center, Inc. – parent company of Rent-A-Center and Acima Leasing, both APRO members – has had a full spring, beginning with the announcement of a full corporate rebrand, adopting a new name, Upbound Group, Inc. The company is now well-positioned to become an omnichannel platform, providing flexible financial solutions to a wider range of consumers.

“Two years ago, Rent-A-Center closed on its acquisition of Acima Holdings, almost doubling the size of the company and dramatically changing both organizations,” Upbound Group CEO Mitch Fadel said. “We are now a unified, multi-brand platform company that includes more than just the Rent-A-Center business.”

Upbound will continue its well-known operating brands, including Rent-A-Center – with more than 2,400 rent-to-own stores – and Acima Leasing, its virtual lease-to-own service. As the corporate enterprise behind all of the company’s businesses, Upbound will provide strategic planning and shared services to support inclusivity, innovation, and technology-driven solutions designed to meet the needs and encourage the aspirations of its consumers.

“Upbound [is] a new enterprise brand and operating structure that will better serve our business and our mission,” said Fadel. “This announcement is a significant milestone in our evolution and strategic plan, as we strive to offer more inclusive financial solutions that fulfill consumers’ changing, growing needs.”

Naturally, Upbound Group will continue its commitment to responsible business practices, shown in the recent publication of the company’s second annual Sustainability Report. The report highlights Upbound’s ongoing work to develop and implement its environmental, social, and governance (ESG) strategy, while also demonstrating a data-based overview of its current performance on topics relevant to its business. Spoiler alert: The company met all of the 2022 sustainability objectives it set in 2021.

The full report can be found at https://investor.upbound.com.

Additionally, Upbound Group just released its first-quarter 2023 results, revealing it’s off to a strong start this year. Despite unpredictable external conditions, the company reported a total revenue of $1.016 billion, and achieved a Generally Accepted Accounting Principles (GAAP)-diluted earnings per share (EPS) of $0.84, with an undiluted EPS of $0.83. This strong financial performance, combined with effective cost-management efforts and overall improved loss rates, has led to Upbound already surpassing its 2023 outlook for non-GAAP EPS for the first quarter.

Considering its overall portfolio health and the uncertain external environment, Upbound remains cautiously optimistic about the future, and has raised its full-year 2023 Adjusted EBITDA and non-GAAP EPS targets – a showing of confidence in the company’s ability to adapt to continuing challenges in the marketplace.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.