Association of Progressive Rental Organizations

The APRO Code of Ethics: Did You Know?

The APRO Code of Ethics was created alongside the association in 1980, written by the first APRO members to establish a set of guidelines consistent with what they felt should be ingrained in the industry’s values, priorities, and ethical standards.

Today, this 14-point Code of Ethics endures as the defining guidance that APRO members agree upon in order to maintain a healthy business environment for the rent-to-own industry. As our Code of Ethics continues to be not just relevant but essential to our association and our membership four decades later, we offer this series of newsletter articles to recap and reconfirm each of these ethical standards with you.


CODE VIII

Members shall maintain their inventory in a clean, safe, and operating condition, and furnish the best products available for customer rental.

The eighth article of the APRO Code of Ethics highlights the importance of offering the best possible products to rent-to-own customers.

This might seem like a no-brainer – of course RTO customers, like all consumers, expect and deserve products that are clean, safe, and fully operational. But this standard takes on special significance in rent-to-own, where products can be rented more than once.

Brand-new products should and typically do come in pristine condition. But it’s up to rental dealers to ensure previously rented products are restored to their optimal condition for the next customer who rents them. And if a product cannot be refurbished to a state of excellence, then it’s up to the rental dealer to call it a loss and not return it to the showroom.

RTO inventory – just like every rent-to-own storefront and every employee – is a reflection on not only that company, but also the RTO industry as a whole. When a business delivers an electronic item, appliance, or piece of furniture that isn’t up to snuff, it dissuades that customer from continuing to do business with that company, and possibly, with rent-to-own companies, period. Additionally, the potentially positive word-of-mouth recommendations the customer might have provided about their RTO experience could now just as easily devolve into badmouthing the business.

Unlike retailers, rental dealers carry the responsibility of making sure they offer not only the latest, greatest, on-trend inventory, but also items that are meticulously maintained — while they’re in customers’ homes and when they’re in-between customer homes.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.