Association of Progressive Rental Organizations

APRO Webinar Helps Attendees Tighten Up Cybersecurity

In coordination with Cybersecurity Awareness Month, APRO recently held a webinar – Essential Cybersecurity Practices: Ensuring Your Business is Safe from Attack. The featured speaker was Mark Kirby, a Cybersecurity Advisor for the Cybersecurity and Infrastructure Security Agency (CISA). A retired Air Force veteran, Kirby is CISA’s Cybersecurity State Coordinator for Arkansas, and works with critical infrastructure owners and operators to minimize information risk and measurably improve cybersecurity.

Kirby explained CISA is the federal government’s newest agency, established in 2018 and charged with a mission to lead the national effort to understand and manage risk for critical infrastructure – calling the agency “the nation’s risk advisor.”

“The ‘new normal’ has forced many organizations, large and small, to move toward a remote working environment,” Kirby began. “We’ve all added new technology to do that. Likewise, we’re continually adding ‘smart’ devices and apps to our technology repertoire. And the amount of information and data we store electronically continues to grow. The more we add to our lives digitally and the more we depend upon it to function, the more vulnerable we are to cybercrime.”

Many threat actors are rather sophisticated; according to CISA’s latest information, the average data breach costs $4.24 million and takes 287 days to identify and contain. But they don’t have to be sophisticated to be destructive.

“Anyone can download hacking software from the internet for free, and can learn how to use the programs through Google or YouTube,” warned Kirby. “All hackers, whether good or bad, use the same tactics and techniques to access your network. Most cybercrimes begin with some sort of malware – software intended to damage, disable, or give unauthorized access to your system.”

As potential entry points of network access, employees can be a company’s greatest strength or its weakest link. Malware can be loaded into a system by someone simply clicking a link in an email or on a sketchy website, or via devices like USB data sticks. To get into business’ system, cyber criminals will search social media, troll the Dark Web, dig for employee data, and send specialized phishing emails – in fact, over 90% of cyberattacks begin with such emails.

“We’re all sharing too much information on the internet,” Kirby asserted. “We’re making it easy for cyber criminals to do reconnaissance and learn all about intended targets. Have you ever gone to a place and they offer a discount for checking in on a social media platform? Don’t do it. Cybersecurity isn’t something just done at work; your own personal data is valuable to hackers, too. They use to it craft email specially designed to appeal to you, and if they get you to click a link, then the battle’s probably over.”

Mark Kirby explained how employees of a company are vulnerable to cyber-attacks and the best ways to minimize their impacts.

CISA offers many services designed for small and medium businesses, which might have fewer resources dedicated to cybersecurity, as well as a false sense of safety.

“Don’t believe you’re not vulnerable,” said Kirby. “I’ve heard it many times: ‘We’re too small, we’re not important.’ You are important, because maybe someone is learning to hack, and you happen to be an easy target. Or you may not be the direct target, but you may be connected with their actual target.”

Kirby offered several actions companies can take immediately to better prepare against cyber risks, including improved management of software patches and updates – enabling automatic updates; replacing unsupported operating systems, hardware, and applications; and testing and deploying patches quickly.

“Patching vulnerable software, if done consistently, would stop most hackers cold and significantly reduce risk,” Kirby attested. “And management of assets – people, information, technology, and facilities – is essential. You must know what you have, and keep it current, in order to protect it effectively.”

For more information about CISA and how it assists smaller businesses, click here. To receive access to the webinar and its resources for more in-depth preventative actions, please email us at info@rtohq.org.

APRO wants to thank our corporate sponsor for this webinar, APRO Associate Member Centric, which provides technology solutions to meet rent-to-own needs.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.