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RNR – Midwest Raises $5K for Breast-Cancer Prevention

APRO member RNR Tire Express – Midwest (aka Rent-N-Roll of Missouri LLC, dba RNR Tire Express) in St. Louis, Missouri, recently raised $5,000 for a local breast-cancer foundation by offering customers a Team Pink Breast Cancer Awareness Car Magnet for every $1 donation to Saint Francis Medical Center’s Pink Up Foundation during October (2020) – Breast Cancer Awareness Month.

Staff from Rent-N-Roll of Missouri present the $5,000 donation check to Pink Up.

Pink Up was launched as part of the Saint Francis Foundation in 2010, to help raise breast cancer awareness throughout southeastern Missouri. Since 2017, RNR Tire Express – Midwest has raised a total of $13,350 for Pink Up and its mission – providing free cancer screenings to those in need.

“We’re so proud of our entire team at RNR Tire Express – Midwest,” said coworker development manager Bre Braddock. “And we’re so thankful for the amazing support from our local communities, who come together year after year to help us raise these funds for Pink Up. Our amazing crew truly believes in the power of fighting breast cancer, and we will continue to do our part to help prevent it among the women in our area.”

Braddock and Regional Manager Doug Martin presented this year’s check to the Foundation and its Marketing Director, Danielle Liley Torbet, on December 23rd.

“RNR Tire Express – Midwest has been a tremendous supporter of Pink Up, showing their continued support for our cancer initiatives, and their understanding of the importance of early detection and treatment options,” said Foundation & Marketing Vice President Jimmy Wilferth. “Because of RNR and many others like them, thousands of screenings have taken place to date, resulting in hundreds of cancers detected and defeated. Who would have thought that tires and wheels could battle cancer? RNR – that’s who!”

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Mike Lewis

Central Properties dba Premier Rental-Purchase

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.