Association of Progressive Rental Organizations

5 Online Ways to Enhance Your Real-Life Operations

As COVID-19 continues we’ve necessarily come to depend upon our digital devices more and more as our professional realities have become increasingly virtual – and now may be the time to get even closer to your computer, as you work to continue operations a la laptop.

Here are five productive ways to use the virtual world to enhance your real-world business operations:

1. File business taxes.

If you’re not already filing and paying your business taxes electronically, why not? You can use IRS e-file for free, and through the Electronic Federal Tax Payment System®, you can either use a credit card or authorize an electronic withdrawal directly from your bank account to pay your taxes.

  • It’s secure: The system uses three pieces of identification to protect your privacy and secure your information.
  • It’s accurate: The system has a 99% accuracy rate and provides immediate confirmation of your payment.
  • It’s convenient: You can pay your income, employment, estimated and excise federal taxes from just about anywhere, 24/7/365.

Click here for more information on how to file your business taxes online.

2. Buy business insurance.

Business insurance can help ensure both your personal and business assets are fully protected from unexpected catastrophes like natural disasters, accidents, and lawsuits.

  • Assess your risks: The National Federation of Independent Businesses offers a good guide to choosing insurance, including how to assess your risks and ensure every element of your business is covered.
  • Find an agent: A licensed, reputable commercial insurance agent can help meet your business needs with the right policy. Agents receive policy sales commissions from insurance companies, so make sure yours represents your best interests.
  • Compare benefits and costs: It pays to shop around – consider rates, terms, and benefits for insurance offers from several agents before selecting the best one for your business.
  • Re-assess annually: Your liabilities grow with your business. If you replace or purchase new equipment or expand your operations, contact your insurance agent to ensure your business continues to be fully covered.

Click here to learn more about buying the right insurance for your business.

3. Attend virtual tradeshows.

If you missed September’s RTO World Virtual, you missed an excellent example of a successful online educational and procurement event! Holding and attending virtual meeting experiences has some real-life benefits, including decreased cost, increased audience, and diminished environmental impact. Here are a few tips for making the most of a virtual convention/tradeshow:

  • Do some prep work: List key takeaways you want from the event, peruse the attendees list, and get familiar with the platform to avoid day-of tech troubles.
  • Present or sponsor: Volunteering as a breakout-session speaker or a happy-hour sponsor will create brand exposure and great connections for your business.
  • Amp up your booth: Make your virtual tradeshow booth more than a brochure; include event-specific videos, compelling images, or a useful mini-webinar.

4. Plan and develop.

Many managers daydream about a time when the daily tasks of typical workdays calm down enough so that they and their teams can concentrate on bigger-picture projects. This may be the time to:

  • Create or update strategic-planning documents, like budgets or timelines.
  • Establish up-to-date goals and metrics you can use to track progress.
  • Collect new data from your employees or customers using online survey tools.
  • Engage in professional development through free online resources, like webinars, digital publications and articles, and TED Talks.

5. Master virtual meetings.

Remote meetings have become a normal part of everyone’s everyday worklife, but there are many things you can do to help make them ultimately efficient and effective – from choosing the right online tool to conducting meeting followups, including:

  • Create a virtual watercooler: Providing a communal place online where team members can connect casually between meetings can help make remote meetings more productive.
  • Establish virtual-meeting guidelines: Let your team know behavior expectations during remote meetings – Should everyone have their cameras on? Can everyone speak at will, or will the team leader call on folks to contribute?
  • Give everyone a job: Prior to the meeting, make sure everyone participating has a job – writing down brainstorming ideas, managing the slide presentation, etc. – to engage everyone actively.

Click here for more tips on leading the ultimate online meeting.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.