Association of Progressive Rental Organizations

Video Calls Become Business Norm for RTO

COVID-19 affects the economy, the workplace and the way to socialize with family and friends. Many are communicating during this time through video calling, which can connect many people at once with audio and video. More communicative than phone calls and currently more cautious than face-to-face meetings, video calling is becoming a critical way of maintaining business and personal relationships. To get started with video calling, all you need is some basic hardware for your computer or free software from your smartphone.

Hardware

You may already own all the hardware needed for video calling. Modern laptops and cell phones already come with a built-in camera, microphone and speakers — all that you need to do the job. Otherwise, if you have a computer without these accessories, then you’ll need to purchase them.

The most important piece of hardware is a webcam, which contains a simple camera and microphone and connects by USB to your computer. Logitech makes several popular options, but any brand will do if it features HD video and a microphone. Because of current high demand, prices and availability are rapidly fluctuating. We recommend purchasing one of the bestsellers at Amazon, or Walmart, either in person or online. Be aware that shipping times are currently much slower than usual because of the pandemic.

Once you have the webcam, plug it into an open USB port on your computer and your operating system should recognize it after a few seconds.

You will also need computer speakers to hear the other participants if your computer isn’t loud enough already. Any computer speakers will do, so be sure to pick some up along with your new webcam if you don’t have them. For privacy and clarity, some people prefer to use headphones. You can purchase speakers and headphones on Amazon, Office Depot or Walmart as well.

Software

If your team already uses a video communication platform, then download the same app from the web, app store or play store, and join the conversation from your phone on the go. Some of the most popular platforms we’ve seen lately include Zoom, Skype and Google Hangouts Meet. These apps and more are also available for iPhones in the App Store and Android phones in the Google Play Store.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.