In Memoriam: Rose Oldenkamp

Rose Oldenkamp, co-founder and vice president of sales of Los Angeles-based Color Ad, died on May 7, 2019.

Friend of the rent-to-own industry, Rose Oldenkamp, died peacefully on May 7. She was a co-founder and vice president of sales of Los Angeles-based Color Ad and an iconic leader in marketing and advertising.

Oldenkamp had a lifelong passion for business and sales, touching the lives of many in the rent-to-own industry for more than 25 years. Since the early 1990s, she worked tirelessly to build her company’s reputation as a premier printing and advertising agency for a wide range of business dealers, national programs, and buying groups nationwide. She was an APRO associate member and energetic supporter of the rent-to-own industry.

Oldenkamp moved from Florida to California in the 1980s, where she worked at the Los Angeles Times for nine years. In 1991, she and her husband Daryl ventured into business by founding their marketing and advertising agency, Color Ad, Inc. With her dedication and passion for sales, she developed a reputation as a pillar of the advertising and printing community. Known for her vibrant energy and colorful style at trade shows nationwide, Oldenkamp is well-remembered for the dedication and attention she gave to thousands of small business owners from coast-to-coast. She enriched the lives of many in the rent-to-own industry throughout the years and will be greatly missed.

A memorial page was created in Rose’s honor at http://www.legacy.com.